Milan Fashion Week is based on the pillars of sustainability and young talents. In this context, there is the Designers For The Planet project, which sees the involvement of 8 brands that consider various sustainability factors in the creation and production of their collections. For this edition, the 8 designers selected by a technical jury, chaired by Carlo Capasa, President of the Camera Nazionale della Moda Italiana are 0331, Defaience, AIM/Handmadeinitaly, Eliels, Escvdo, Gams Note, Piferi, Via Piave 33.
0331
0331 is an Italian mixed creative collective formed around 2020 in the lands between Malpensa and Lago Maggiore. The group's sphere of action is varied, from publishing to clothing, uniting the collective's work in the search for a common cultural identity.
DEFAÏENCE
Defaïence was founded in September 2021 by Nicola Bacchilega, a fashion designer with a background in ceramic sculpture who bridges the gap between contemporary fashion and time-honored tradition. Drawing inspiration from the designer's connection to his former environment, Defaïence breathes life into the legacy of Italian craftsmanship and ceramic artistry, crafting avant-garde ready-to-wear apparel, and accessories.
At the heart of defaïence’s mission is a commitment to providing timeless products that blend craftsmanship with innovation.
AIM/Handmadeinitaly
The designer Anna Maria Mongillo founded her brand AIM which started from an intuition that has given a new life to the classic idea of the bag, which now becomes a unique accessory made to stay. Sustainable bags collection handmade in Italy utilizing leather overproduction. Timeless and sophisticated design. The label is based on three pillars. Longevity: the timeless, sophisticated design allows each one to complete a woman's style over seasonality, years, or whatever life brings. Each model ages with grace and wins over the unsustainable race of the fashion system. Uniqueness, every piece is unique, because it is made, from the beginning, by the expert hands of craftsmen working in small, family-led leather factories, utilizing only the finest materials that result from overproduction. Responsibility, the products do not impact the planet to be reused and recycled.
ELIELS
Eliels represents a fusion of art and fashion, crafting ethically made wearable art pieces that transcend mere products. Eliels commitment to a distinct visual identity is evident in his pioneering approach, combining garments with impactful artistry. The brand's innovative outlook has redefined the place of denim within contemporary African fashion, all while prioritizing ethical practices. Eliel collaborates with local artisans, ensuring each piece is hand-crafted to perfection, promoting sustainability, and advocating against consumerism.
ESCVDO
ESCVDO was founded in 2013 by sisters Chiara and Giuliana Macchiavello, an artist and a fashion designer who share a deep-seated passion for Peru, its traditions, and its vast natural and cultural wealth. ESCVDO is a sustainable luxury brand approaching contemporary design through visionary creations, excellence in craftsmanship, and special care for quality. The brand believes in an essential kind of luxury, where the value of each piece becomes obvious in the exploration of its details and the telling of its journey. Creations are designed with profound textile knowledge that sustainably takes from the natural world.
GAMS NOTE
Gams Note is a brand founded in 2021 by Alessandro Marchetto. The brand aims to create a total look for men that is completely Made in Italy, using selected fabrics saved from the waste production of high-end European fabric producers. For ethical and sustainable reasons, the collections are designed without seasonality, produced in small quantities, with garments suitable for multiple occasions, easily layered, and with very high attention to the product and its wearability. The main inspiration comes from extensive research and deconstruction of the world of men's uniforms, especially scouting and outdoor wear. The intention is to create a "polite uniform" by revealing the aesthetic values and core ethical principles of the brand.
PÏFERI
Piferi was founded by Alfredo Piferi. Born from a mission to change the perception of leather-free footwear, Pīferi crafts timeless shoes combining outstanding design and values. Its unique perspective has demonstrated that beautiful luxury shoes can be animal-free and environmentally friendly. Using innovative, bio-based, and recycled earth-conscious materials, Pīferi is forging ahead and challenging the industry to adopt genuine ethics, innovation, and sustainable practices.
VIA PIAVE 33
Via Piave 33 is a brand for the future, operating in the present. Inspired by the human being, it’s in constant change and adaptation through the curation of a lifestyle-based universe of commodities, from clothes to objects, from personal habits to collective experiential rituals. Via Piave 33 promotes respect and equality for humans, animals, and nature, investigating technology and primitivism.
