Every season, talented designers from different countries present their collections during Milan Fashion Week, dictating a style that mixes influences and culture. Here are the new presences to keep an eye on for this edition: Sagaboi, Cosy Sunday, Raisa Vanessa, Feben, Jarelzhang.

SAGABOI
Designer: Geoff K. Cooper


Founded in 2013 as a blog, Sagaboi is a fashion brand officially established in 2022 by Geoff K. Cooper and linked to the Caribbean subculture “saga boy”, a West Indian word meaning “a playboy” or someone who dresses fashionably and stylishly, which surfaced in the 1930s as a form of masculine rebellion through fashion. Sagaboi is inspired by the Caribbean region’s culture, history, lifestyle, and people, focusing on craft and creativity, to create a diverse and distinctive range of clothes.

COSY SUNDAY
Designer: Olga Florida


Rooted in essential Lake Como style Cosy Sunday is dedicated to crafting luxurious, ethically made Italian fashion from delicate fabrics. The brand works with the highest quality fabrics, scientifically shown, offering modern individuals a haven of tactile wellness, all while promoting transparency and sustainability. For each item, there is a QR code on the tag of your garment to find out the fabric type and certifications, the story behind it, and many other interesting details. The brand is known for its high level of craftsmanship in Italy, and its “slow fashion” approach to design. The fabrics used by the label are sourced sustainably and our production process heavily relies on green energy (sun and water).

RAISA VANESSA
Designer: Raisa & Vanessa


Raisa Vanessa was created by twin sisters Raisa & Vanessa season in 2011 with the intention of developing a modern and empowering brand for women, by women. Born and raised in Istanbul, their love for art and costume design made them who they are today as designers. Collections showcase the sisters’ sartorial taste through mixing and matching fabrics and styles conventionally to create a fusion of maximalist, dimensional yet sexy designs, met with artisanal tailoring to enhance women’s self-confidence and power.

FEBEN
Designer: Feben


Supported by the Dolce & Gabbana project, Feben is an Ethiopian fashion designer born in North Korea and raised in Sweden and is currently headquartered in London, where she founded her brand, after completing her studies at Central Saint Martins. Feben’s collection pieces encapsulate her surrealist flair, infusing each creation with a rich tapestry of global inspiration and influences. From original silhouettes to vibrant prints, they conjure mesmerizing optical illusions. Her creations are made for a contemporary and cosmopolitan woman.

JARELZHANG
Designer: Jarel Zhang


After graduating in 2015 from the Chelsea College of Art and Design, Jarel Zhang launched his brand after his own name, “Jarelzhang”. Jarel Zhang is a Chinese designer whose colorful approach to fashion, coupled with the brand’s core concept of fusion of Eastern and Western aesthetics, has made him one of the country’s brightest young talents. Describing his aesthetic as “futuristic, philosophical and structured”, he focuses on technical outerwear, creating unisex clothing for both men and women, which is functional but at the same time conceptual and personal, drawing on his life experiences.

Photo Cover: Sagaboi