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Salone del Mobile 2024 focuses on evolution and innovation
by Modem – Posted April 02 2024
© Modem

The Salone del Mobile 2024 is the most important event for international furniture and design. The 62nd edition of the Salone del Mobile will take place at Rho Fiera Milano from April 16 to 21, 2024.

The evolutionary path of the salon continues and extends to the two main biennial events: EuroCucina, with its collateral event FTK, Technology For the Kitchen, and the International Bathroom Exhibition which will be boasting new exhibition layouts, reworked by Lombardini22, a leading group on the Italian architectural and engineering scene.

The 25th edition of SaloneSatellite

This also marks a special year for SaloneSatellite, which will mark its 25th edition with 600 talented young designers and 22 design schools. This year's theme will be Connecting Design Since 1998, showing how this event has "weaned" and nourished more than 1,400 budding designers and forged fruitful relationships between cultures and projects from all over the world for a quarter of a century. To celebrate this milestone, an exhibition at Triennale (from April 16 to 28), with an exhibition project by Beppe Finessi and set up by Ricardo Bello Dias showcasing the wonderful and complex relationship between the manufacturing world and these young talents, who have brought new ideas to design and the domestic universe from places all over the world.

The cultural program of the Salone del Mobile 2024

There will be an exceptional, packed, and multidisciplinary cultural offering throughout the entire event; together with a constantly evolving communication campaign which, by harnessing artificial intelligence, picks up on the conversations of the international design community. Interiors by David Lynch. A Thinking Room comes to the Salone del Mobile from David Lynch, the famous director of films that channel the subconscious. Two identical, and mirrored "thinking rooms" are conceived as symbolic doors that must be entered to immerse oneself in the event.

Ethics, sustainability, and technology, but also the power, fascination, and fragility of water. Under the Surface, the installation designed and produced by Accurat, Design Group Italia, and Emiliano Ponzi for the International Bathroom Exhibition, was born of many different considerations. How far has bathroom furniture come in terms of water sustainability? Under the Surface engages visitors in an immersive sense and pushes them to reflect on the subject of a positive and respectful relationship with the most precious resource on earth and on the role the bathroom furnishing supply chain can play in steering us towards a more conscious use of water. The installation takes the form of a submerged island, which triggers a visual and evocative yet also profoundly educational narrative, to help visitors become aware of the environmental impact our daily habits related to the use of water can generate. The reflections of light, which move and change incessantly, represent data on global water consumption, while the innovative use of dynamic visualization illustrates the technological and manufacturing progress
related to safeguarding water in the field of bathroom furnishings.

Right in the centre of EuroCucina, a large, fluid, and welcoming stage will host six independent and international food magazines which, along with artists, designers, and chefs from all over the world, will present an unprecedented and original vision of the present and future of the ingredients that nature has to offer. All You Have Ever Wanted to Know About Food Design in Six Performances is the overarching title for six projects involving reflections, shows, talks, and taste experiences that will unfold day by day. The magazines Family Style (United States), L'lntegrale (Italy), Linseed Journal (United Kingdom), Magazine F (South Korea), The Preserve Journal (Austria), and Farta (Portugal) will throw open debate on the challenges and opportunities the food sector has to offer the design world.

A fresh programme of Talks and Round Tables, entitled Drafting Futures. Conversations about Next Perspectives, curated by Annalisa Rosso, will bring together some of the most interesting people around today whose virtuous practices are laying the ground for a different and more aware future, in the Drafting Futures Arena designed by Formafantasma. Among the personalities present for the 2024 edition of the Salone del Mobile, Francis Kéré interviewed by Giulia Ricci, John Pawson in conversation with Deyan Sudjic, Jeanne Gang who will talk to Johanna Agerman Ross, Hans Ulrich Obrist who will interview Maria Porro. The Round Tables, organized with the Salone Nautico lnternazionale in Genova, will tackle some of the most crucial issues currently facing design and architecture, such as the use of artificial intelligence, the relationship between sailing and design, and the latest developments in the hospitality industry. Among the new projects in the Arena at this edition, are the Salone del Mobile Library also designed by Formafantasma, and the Corraini Mobile bookshop.

Salone del Mobile 2024
April 16 – 21, 2024
Rho Fiera Milano

© Modem