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Fuorisalone 2024 returns with "Materia Natura" theme
by Modem – Posted April 03 2024
© Modem

Fuorisalone 2024 is near. It will kick off from April 15 to 21, 2024 with the theme "Materia Natura", in conjunction with the Salone del Mobile, which this year celebrates its 62nd edition.

Milan returns as the protagonist of the global design arena with a bustling line-up of events, exhibitions, and installations spread throughout the city in the now-famous design districts. The future of our environment is at the center of the event. The practices of design play a pivotal role in cultivating a culture of mindful design, emphasizing sustainability as a core principle and essential value in the creative process. This ethos is encapsulated in the theme “Materia Natura” for this year's edition, centered on principles of circular economy, reuse, and sustainable practices and materials. With “Materia Natura,” Fuorisalone encourages deep exploration of the connection between these two words, presented through a visually captivating campaign curated by Nicola Ricciardi, artistic director of miart, and conceived by Ex, a multidisciplinary research and design group blending art, landscape, technology, and architecture. Pov is a photographic and audiovisual piece resulting in a series of five subjects, which investigate the fragile relationship between man and the environment. Art and design will dialogue even more in this edition thanks to the collaboration with miart, the international modern and contemporary art fair scheduled in Milan from April 12 to 14, presenting a series of exhibitions and events involving artists or collectives within the Fuorisalone's program. The design districts are the stars of Fuorisalone.

Starting from Brera Design District, its 15th edition consists of 260 events with a rich program of exhibitions, installations, collectives, and product unveilings. Alongside the 196 permanent showrooms, an increasing number of international entities have chosen Brera as their stage, joining renowned furniture brands, and significant players in automotive, technology, and fashion. Also glo is back for its second year in the Brera Design District with “glo for art,” featuring an immersive installation by Emiliano Ponzi. Meanwhile, Valcucine presents “Architectural Scenarios” at its showroom on corso Garibaldi: a collective exhibition where three renowned international architecture and interior design studios interpret the brand's kitchens. The Tortona District returns with a fresh look and a communication proposal aimed at bringing together and showcasing the diverse entities within it: Tortona Rocks, Tortona Design Week, Superstudio, and Base. The district serves as a platform for addressing contemporary themes through a design perspective, aiming to tackle future challenges.

The Ex Macello area will host Fuorisalone Festival, a week-long music festival, proposing an initiative representing the different shades of the city's music scene, the sounds, and atmospheres proposing a series of events, involving internationally renowned artists and young talents, making music resonate within a majestic setting of industrial architecture, by now a reference point for Milan Design Week.

Alcova has chosen Villa Borsani and Villa Bagatti Valsecchi as the locations for its seventh edition. The former is a perfect example of modernist architecture designed by Osvaldo Borsani during the Second World War, while the latter is an archetype of a 17th-century Lombard villa. This year as well, Alcova promotes experimental design projects, performances, and conferences, reactivating the two sites and offering a snapshot of contemporary design.

Design Variations, for its 4th edition curated by Mosca Partners, chooses the Darsena: a hidden place that preserves the Milanese vocation for transformation. A precise choice that proposes unprecedented combinations offering an updated vision of what it means to make design today and return it to its experimental and research nature. Nathalie Du Pasquier welcomes the public with site-specific work, while the design studio Park Associati signs the modular set-up with a hemp cement brick scenography. Debates, meetings, and a special Garage Sale enrich the edition every day. The venue will be animated by designers, brands, and universities carefully selected by MoscaPartners.

News also for Fuorisalone.it, which includes Milano Design Agenda, the new section that collects unmissable events for the design community. From 2020 onwards, Fuorisalone.it has transformed into a platform that operates continuously, providing valuable content, fostering connections, and promoting design culture. In 2021, the platform underwent further enhancements to become a comprehensive design guide, available in physical, digital, and hybrid formats, serving users year-round.

Fuorisalone 2024
April 15 – 21, 2024
Fuorisalone.it

Photo: the campaign of Fuorisalone 2024 © EX. (Andrea Cassi e Michele Versaci) and Giorgio Ferrero (Mybosswas)_NContemporary. Courtesy Fuorisalone

© Modem