Marine Serre, the founder and creative director of her eponymous brand, has been announced as the guest designer of Pitti Immagine Uomo 106, scheduled to take place in Florence from June 11 to 14, 2024. Born in 1991 and winner of the Lvmh young fashion designer award in 2017, Marine Serre is a young French designer considered one of the most interesting talents of Paris Fashion Week. She will curate a special fashion show event on June 12, unveiling her latest Marine Serre menswear collection.

"I am excited to present my next fashion show in Florence on June 12. It is an honor for me and my team to be guest designers at Pitti Uomo this season", commented Marine Serre. «We can't wait to bring the essence of Marine Serre to Florence, mixing craftsmanship in our way and bringing something unexpected, putting imagination at the service of transformation".

From the outset, Marine Serre’s critically acclaimed collections garnered a cult following. A radically independent brand has emerged with a hybrid mixture of classic French couture shapes, sportswear references, and fabrics. The House pioneers the production of new garments based on end-of-life materials, a practice Serre labels as Regenerated, and that has been fundamental to her ethos since her debut collection in 2016.

"Marine Serre’s shows convey a peculiar feeling. From her vision and her path, which have been on our radar for a few seasons, comes a concentration of pride and discipline," said Francesca Tacconi, special events coordinator of Pitti Immagine. "As an athlete as she was, Marine designs garments ready to overcome generational constraints as the test of time. Clothes suitable for going out into the world, beautiful to look at and feel on, which speak of mental attitude and personality, of style and bearing. It is the result of tenacious virtuosity, this way of tying together the needs of the present and fabrics of the past, experimenting with the ars combinatoria of upcycling, between sustainable and innovative fibers. Captured by the precise approach to the contemporary and by the freshness of a formal reinterpretation that enhances the body, it seemed natural to invite Marine Serre to Florence as guest designer of the June edition. To celebrate, together with her achievements, the official debut of the men's collection of her brand."

Pitti Uomo 106
June 11 – 14, 2024
Special Fashion Show Event Marine Serre
June 12, 2024
Fortezza da Basso
Firenze - Italy

Photo: Marine Serre. Courtesy Pitti Immagine