Paul Smith opens the 106th edition of Pitti Uomo. The British designer returns to the Florentine event thirty years after his first participation in the menswear trade fair in 1993. Paul Smith will present the new Spring Summer 2025 collection with a special event at the opening day of Pitti Uomo on June 11, 2024.

"I am very excited to be opening Pitti Uomo with the debut of my Spring/Summer 25 men’s collection on Tuesday 11th June," commented Paul Smith. "I was one of the first guest designers to be invited to show Pitti back in 1993 and I think that it’s a wonderful moment that highlights some of the best menswear around in a very real way. I am looking forward to presenting my collection in a more personal setting, the return to Florence feels like just the right thing to do."

Since the company’s beginnings in 1970, Paul Smith has been synonymous with the suit. Helping to reinvigorate men’s tailoring, Paul was part of a new wave of designers who took a playful approach to the well-established tenets of formal clothing, creating something unprecedented while paying respect to the past. And it’s with this in mind that Paul Smith announces its return to Pitti Immagine Uomo, an event with a particular reverence for tailored clothing.

"Paul Smith is a visionary designer, a creative with endless curiosity, an inexhaustible enthusiast, a gentleman of natural elegance, an ambassador of British creativity, a fashion lover, and a biker. And for us, for me and Pitti Immagine, he is a great friend. The connection between Sir Paul Smith and Pitti has led us to create many memorable events over these thirty years: we are honored that another stage of this incredible race will take place in Florence at the next Pitti," added Raffaello Napoleone, ceo of Pitti Immagine.

Pitti Uomo 106
June 11 – 14, 2024
Special Event Paul Smith
June 11, 2024
Fortezza da Basso
Firenze - Italy