La Plage trade show is ready to present its 3rd edition in Miami. The boutique concept trade show produced by My Fashion Agent takes place in South Beach, from May 31 to June 03, 2024, during Swim Week, bringing together all the Miami Swim Week, and will be holding its inaugural edition in Los Angeles, scheduled for October 2024. La Plage Los Angeles will offer European brands to gain access to retailers from the West Coast.

The exhibitors of the show will be accompanied in Miami, in their presentation to buyers and the press, by the founder of My Fashion Agent, Marc Merklen, and his team. Tailor-made support for each exhibitor, according to their needs, supported by a personalized sales campaign with cabin models, a presentation with adapted merchandising, as well as posts on social networks. Located in the Penthouses of the Boulan South Beach Hotel, the Salon offers a unique opportunity to all European premium brands, determined to conquer this large niche market that consolidates each year.

Following the growing success of its last edition in 2023, with increasing quality of buyers, showing in an expanded and enlarged exhibition space in the two largest penthouses of the Boulan Beach Hotel, the boutique trade show La Plage Miami dedicated exclusively to European brands, presents a true concept with a selection of swimwear as well as complementary brands: from beach towels, hats, jewelry, and kaftans, resort wear, and beachwear.


La Plage Miami
May 31 – June 03, 2024
Boulan Hotel South Beach
2000 Collins Ave
FL 33139 Miami Beach
laplagemiami.com