Folli Follie

2020 marks Folli Follie’s 50th birthday, celebrating the success of two generations of family run retail and a competitive e-commerce platform to work in harmony with the already well-established boutiques. Founded during the ‘70s, Lucia Schiavi and Giuseppe Galli, who shared a joint fascination for fashion and jewelry, joined together to open an accessories boutique in Mantua city center with the aim of displaying these exclusive products. In the same period, important relationships with fashion houses were sealed, in particular, one with the Prada Group.

These relationships allowed Folli Follie to expand the range of items available to buy in boutique, including clothing, footwear and accessories.

Between the ‘80s and 2000 the name Folli Follie became more well-known throughout the north of Italy, thanks to the opening of new boutiques in Brescia, Verona, Bologna and Riccione. In 2016, the interior design for each boutique was modernized to reflect the selection of designer brands in order to meet the dayto-day needs of ever more attentive customers while offering an exclusive shopping experience.

In 2016 Francesco Galli, son of Giuseppe and Lucia, took over the role of CEO, taking in hand the family legacy passed down to him by his father.

In March 2017 Francesco Galli guided Folli Follie’s expansion, but this time on a digital platform: TheDoubleF, based in Milan. The e-commerce hosts over 180 brands for clothing, shoes, bags and accessories, but also fashion news and trend articles on The Rooster Magazine. The selection of products is in continual evolution and is curated by buyers who carefully research the market and observe the seasonal trends.

The FR boutique in Bologna was founded in July 2017, curated by Baciocchi Associati. It was born from the collaboration between two major Italian fashion retailers; Folli Follie and Ratti, first competitors, then partners.

Following FR boutique, the ONE-OFF boutique in Brescia was founded in October 2018. It is the result of the collaboration between Folli Follie and G&B, another prestigious Italian fashion retailer local to Brescia. There are two separate boutiques, one for men also curated by Baciocchi Associati and another for women curated by Dimore Studio.

As well as new boutique openings, Folli Follie has worked exclusively with well-known brands such as Prada, Off-White and Stone Island. The capsule collections created from these collaborations were a triumph both in store and online.