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September 01, 2025
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Seoul Fashion Week SS26
Video trailer
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Fashion Shows & Presentations
01.09 - 02.09 Focus on two Brands
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In this new article format, we highlight a selection of designer brands that will be presenting or showing their SS26 collections: on this occasion, on September 1st and 2nd, 2025 in Seoul:
ADSB Andersson Bell and Julycolumn.
Click on the Designer Brands' images to open their Instagram
ADSB ANDERSSON BELL
September 01, 2025 - Fashion Show : 7:00pm
@Deoksugung-gil
Designer: KIM DO HUN
2026 SS Season Concept:
"Soft Clash"
This season, ADSB presents Soft Clash; a light-hearted yet emotional take on dressing. Inspired by the bold yet quiet color fields of Mark Rothko and the offbeat attitude of 90s icons like PJ Harvey and Jarvis Cocker, the collection explores how things that don’t quite match can still feel right together. Think unexpected color pairings, layered silhouettes that feel thrown on but styled with intent, and deconstructed pieces that look like they’ve been lived in. It’s about feeling; without overthinking.
JULYCOLUMN
September 02, 2025 - Presentation: 1:00pm – 6:00pm
@ 49, Dosan-daero 55-gil, Gangnam-gu
Designer: PARK SOOY
2026 SS Season Concept:
“Anatomy of Memory: A Study of the Fragmented Body”
In this 2026 Spring Summer season, Julycolumn explores a new vocabulary of sustainable luxury through fragmented silhouettes, tactile contrasts, and poetic reinvention. Inspired by anatomical sketches, archival cut-outs, and the raw intimacy of the human form, the collection is a meditation on preservation - of self, of memory, and of craft. Each garment is conceived as a layered artifact: reshaped, reimagined, and renewed. This season, Julycolumn defines luxury not by opulence, but by depth, slowness, and the radical act of care.
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Berlin Showroom at Seoul Fashion Week
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Berlin Showroom joins in collaboration with Berlin Fashion Week, introducing 12 Berlin-based brands to Korea for the first time.
Brands: Balletshofer, Clara Colette Miramo, Danny Reinke, Dawn Denim, Gerrit Jacob, Haderlump Atelier Berlin, Isabella Rudzki, Lueder, Richert Beil, Sia Arnika, Unvain Studios and William Fan.
- Opening: September 01, 2025 (from 3:00pm to 6:00pm)
- Showroom: September 02 - 03, 2025 (from 10:00am to 6:00pm)
MCM Born - 734 Eonju-ro, Gangnam. Seoul
By invitation only > E-mail
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CFDA partners with Paul Smith’s Foundation on Designer-in-Residence
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Paul Smith’s Foundation and the CFDA have joined forces to award one American designer the opportunity to join the Fashion Residency at Studio Smithfield in London for its second-year cohort alongside six UK-based designers. The recipient will receive a complimentary 400-square-foot studio space for 12 months supported by Projekt, mentoring from industry leaders and business-planning training, visa, flights, as well as a significant contribution to their living.
read more
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