DDP Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : KIM SE HYUNG
- Outstanding Designer Prize at 2024 Korea Designer Fashion Awards
AJOBYAJO is a brand that expresses Asia's subculture as streetwear with the sensibility of outsiders. AJOBYAJO first gained attention in Asia based in Seoul South Korea, and is now gradually expanding its influence to the World Wide.
2026 S/S Season Concept: 'Silent Mouths, Screaming Minds'. Isolated and withdrawn youth, What are the anger and despair they are swallowing? A disconnected and unheard generation, AJOBYAJO transforms their silence into stories.

Agency Wil


Agency Wil

DDP Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Jo Bonbom
- New Designer Award at the 2024 Korea Designer Fashion Awards
- Grand Prize at the 2024 Korea Fashion Awards
Bonbom is a high-end unisex brand centered on women's clothing established and developed by designer Bon-bom Jo in 2020. Starting with the summer collection in 2021, Bonbom has introduced 16 collections so far and is currently preparing for the 25 fall winter collection, which is the 17th season. Bonbom begins its design in the process of reinterpreting Western clothes in a modern way and develops a design that adjusts a large amount of fabric in a unique way. While emphasizing the silhouette of the body and thinking about showing a large amount of fabric in a modern way, the designer learned how to use the pleats, making them the signature of the main spring, and these pleats are introduced in various ways every season.

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Instagram

DDP Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : KIM JU HAN
- Outstanding Designer Prize at 2024 Korea Designer Fashion Awards
Daily Mirror is a brand that pursues new minimalism with 7 different stories by harmonizing mannish and feminine elements, as well as reflecting the contemporary trend. Daily Mirror ’s 26 S/S collection, titled “ON / OFF” delicately captures the rhythm of modern life where work and rest constantly intertwine. In our ever-busy lives, we often find ourselves awkward and uncertain in the face of rest. This collection confronts that reality and asks a fundamental question: Are we truly able to rest?

Eunji Park

We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul

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Founded in 1988 by visionary designer Choonmoo Park, DEMOO is recognized as one of the pioneering forces in Korean avant-garde fashion. Known for its fluid silhouettes and architectural sensibility, the brand transforms contemporary influences into wearable pieces with artistic depth. Gaining international acclaim with its debut in New York in 1999, DEMOO further solidified its global presence at Paris Fashion Week in 2001. Today, the house continues to redefine mode

Sales Department


Clement Kim

Mobile: +82 10 4894 0502

We Construct
* Mini Website
DDP 3F, Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : CHOI CHUNGHOON
DOUCAN is a premium designer brand that reinterprets the oriental fantasy of nature, light and age through graphic artwork. Each season, designer merges distinctive and vibrant authentic prints to create a fresh sensibility. 2026 S/S Season Concept' Lucid Bloom'
‘Lucid’ means a clear and conscious state, and ‘Bloom’ means a blooming flower. The 26SS DOUCAN collection expresses a dreamy yet emotionally awakened state, a femininity blooming between dreams and reality.

Sales Department


Clement Kim

Mobile: +82 10 4894 0502

Victor Showroom
* Mini Website
54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul

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Dunst redefines classic streetwear with a touch of sophistication, drawing inspiration from the laid-back yet polished style of affluent American youth in the 1980s. The brand’s essentials, including bestsellers like knit cardigans, rugby sweaters, and faux shearling outerwear, channel Parisian chic while emphasizing quality and timeless appeal. With a focus on youthful, socially active, and confident consumers, Dunst’s pieces offer an elevated approach to everyday style. Dunst Men’s collection, including their leather jackets known for their premium materials and cool design, consistently sell out at full price and are highly sought after by retailers.

Sales Contact

P : +82 1072743850

Ideal Showroom
* Mini Website
DDP 3F, Design Lab – Ideal Showroom Floor 
281 Eulji-ro, Jung-gu 04566 Seoul

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Fritur, a name derived from “Friday” and “Saturday”—offers comfortable clothing inspired by travel and leisure, infused with vintage moods and artisanal sensibility. Focusing on relaxed wear with embroidery details and handcrafted techniques, the brand continues to grow while staying true to its consistent philosophy. Designed for individuals of all ages with a free and flexible mindset, Fritur aspires to create pieces that accompany life’s special moments.

Yejin Sim (Ideal Showroom)

Mobile: +82 10 6624 3251

Gaeun Ahn

Mobile: +82 10 6367 0728

DDP Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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GREEDILOUS is a combination of the words "Greedy and Fabulous”, meaning the goddess of beauty. The collection focuses on ever-changing patterns and delicacy, and is completed with a strong visual silhouette. The progressive Greediers collection represents the global vision and inspiration of designer Park Yoon-hee, and is a revolutionary brand among designers. It is the company and first brand of Park younhee [Park Yoon-hee], a designer who expresses Futuristic modernity by unraveling the lifestyle of a woman ahead of the times, Stylishly. A collection that combines a simple silhouette with delicate details, and is currently being pursued as a brand-building strategy for a leap forward as a Global brand.

Yomi Kim

DDP Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : SHIN HANNAH
Hannah Shin is a designer brand that uses the latest technology to create sustainable fashion through fascinating, experimental designs. We develop sustainable materials by combining science and technology with disappearing traditional fashion artisan techniques and present a new future for fashion. Through this, we hope to convey the message of harmony between old and new, as well as technology and the environment. Inspired by the surrealist pioneer André Breton’s notion of la machine à rêver, Hannah Shin’s 26SS collection reimagines the act of creation as a stream of unconscious impulses materialized through form. It draws from the automatic techniques of surrealism-where memories, dreams, and emotions crystallize into tangible structures.

Sales Contact

We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul

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Established in 2022, Haus 072C takes center stage with a signature blue, considering it today's equivalent to black. This bold blue serves as the foundation for our design philosophy, seamlessly bridging the worlds of architecture, art, and fashion to craft a cohesive lifestyle aesthetic. Our commitment extends beyond visual appeal, as we are vocal advocates for environmental and social responsibility.

Clement Kim

Mobile: +82 10 4894 0502

We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul

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Inspired by Herma (1961), the piano masterpiece of visionary composer Iannis Xenakis, Herma Atelier reimagines the dialogue between innovation and timeless form. The brand stands at the intersection of craftsmanship, sustainability, and modern luxury, redefining what endures in an industry often driven by fleeting trends. With pioneering techniques such as bespoke coated leather and stainless-steel hardware, Herma transforms imperfections into features and elevates longevity into a design principle. Each piece reflects mindful artistry and conscious design, ensuring that beauty born of integrity will stand the test of time.

Sales Department


Clement Kim

Mobile: +82 10 4894 0502

Ideal Showroom
* Mini Website
DDP 3F, Design Lab – Ideal Showroom Floor 
281 Eulji-ro, Jung-gu 04566 Seoul

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JTK Artisanal the diffusion line of JUNTAE KIM, brings a free-spirited and playful approach to contemporary elegance. With refined details and distinctive designs that balance wit and sophistication, the line offers a fresh complement to the brand’s main collectin while expanding its creative language.

Yejin Sim (Ideal Showroom)

Mobile: +82 10 6624 3251

Gaeun Ahn

Mobile: +82 10 6367 0728

Brand Showoom
49, Dosan-daero 55-gil, Gangnam-gu Seoul

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Designer : PARK SOOY
Julycolumn is a modern brand that embraces circular design, blending timeless craftsmanship with sustainable creativity. By reimagining forgotten materials, fabric remnants, unsold garments, and traditional techniques, the brand breathes new life into the past while shaping the future. Each piece is a celebration of heritage, where discarded materials become beautiful embellishments, and unfinished works are completed with artistry and care. Founded by Sooy Park, whose family heritage in Korean fashion and studies in the UK shaped her design philosophy, Julycolumn honors the legacy of craftsmanship through a contemporary lens. The brand focuses on bespoke, made-to-order garments, using a sustainable, upcycled approach to minimize waste. With signature motifs like intricate weaving and floral textures, Julycolumn creates pieces that transcend trends and form an evolving narrative, inviting future generations to inherit and cherish their timeless beauty.
“Anatomy of Memory: A Study of the Fragmented Body”. In the 2026 Fall/Winter season, Julycolumn explores a new vocabulary of sustainable luxury through fragmented silhouettes, tactile contrasts, and poetic reinvention. Inspired by anatomical sketches, archival cut-outs, and the raw intimacy of the human form, the collection is a meditation on preservation — of self, of memory, and of craft.

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Instagram

DDP Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : LEE CHUNG CHUNG
LIE is a Chungchung Lee’s designer label that celebrates a drastic take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduces elevated silhouettes that bridge bold colors and soft features in a dynamic yet romantic collection. LIE’s 2026 Spring/Summer Collection celebrates a lifestyle that embraces one’s own rhythm and pace in an era of constant change. Inspired by the spirit of running, the collection channels themes of challenge, energy, and freedom, offering a modern athleisure aesthetic tailored for contemporary life.

Sales Inquiries

DDP Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : PARK HYUN
MMAM is a contemporary designer brand that adds doodle drawing elements to the classics. Based on the modern classic, it pursues a silhouette that is close to minimalism. In the expression of the doodle drawing, there is a mixture of maximalism. The designer plans to release graffiti drawings on canvas (collection) through various silhouettes every season. For Spring/Summer 2026, MMAM presents Fluid Nexus - a collection rooted in the delicate intersection between opposing forces: softness and structure, emotion and logic, memory and future. This season draws inspiration from a childlike longing for creativity and imagination.

Hyun Park


Instagram

Ideal Showroom
* Mini Website
DDP 3F, Design Lab – Ideal Showroom Floor 
281 Eulji-ro, Jung-gu 04566 Seoul

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Founded in Seoul in 2018, Nache is a Korean womenswear brand defined by a Casual Avant-Garde aesthetic that blends fluidity with natural elegance.Through distinctive details, transformative silhouettes, and experimental cuts, the brand reinterprets conventional fashion codes. By embracing unstructured forms and a sense of freedom, Nache expresses the beauty of fleeting moments in a contemporary language.

Yejin Sim (Ideal Showroom)

Mobile: +82 10 6624 3251

Gaeun Ahn

Mobile: +82 10 6367 0728,

DDP Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : JANG SEHOON
Phenomenon Seeper is a unisex brand that embodies various phenomena. Inspired by everyday phenomena and culture, the brand pursues a phenomenon of circulation that is embedded in the camera's film and visually stereoscopic.
2026 S/S Season Concept. Between Light and Emotion, a Self Emerges Through the Gap. Inspired by the phenomenon of light leaks, this collection captures the moment when unseen layers of identity are revealed—like beams of light seeping through the smallest of cracks.

Sales Inquiries

DDP Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : RHEE JUNEBOK, JOO HYUNJUNG
Re Rhee is a contemporary womenswear brand that is created with the idea to find your fashion sense again with their laid-back elegance and minimal trendy apparel. The designer has received a fashion design degree from Central Saint Martins University, located in London. The brand has received numerous prestigious awards for its grand achievements, such as the Vivienne Westwood Design competition as the best beginner, and the Gucci Bag Competition selected as the best bag designer. 2026 S/S Season Concept: 'Practical Poet'

Haeun Joo


Instagram

Victor Showroom
* Mini Website
54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul

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Thelaurent is a high-end clothing brand that celebrates the essence of material and artistry within hidden details. Eschewing the conventional pursuit of external splendor Thelaurent embraces a philosophy that highlights your inner elegance. By focusing on the essence of clothing and the quiet power of intricate details, Thelaurent redefine luxury in a way that to radiate effortless charm.

Sales Contact

P : +82 1072743850

DDP Design Lab
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : LEE SEONGDONG
Based on upcycling art, deconstruction, and hybrid, Ulkin delivers messages of each season, which are metaphorically expressed via fashion defiantly and innovatively. This design process creates social value as well as aesthetic value. 2026 SS Season Concept: “The Exhibited”. Modern life constantly invites the self to be seen. Instagram, YouTube—spaces designed for performance, not presence. Freedom, quietly traded for visibility. The frame becomes comfort. Exposure, routine.

Sales Inquiries

Victor Showroom
* Mini Website
54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul

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Umarmung is the brainchild of a prestigious knitwear atelier, renowned as one of Korea's oldest and most fashion-forward establishments. Leveraging decades of expertise in knitwear craftsmanship, this atelier joins forces with Umarmung to redefine tailoring techniques and pioneer contemporary designs. Each garment boasts Umarmung's distinctive clean silhouette, meticulously crafted by the skilled hands of their artisans.
At Umarmung, their mission is to celebrate the inherent worth of humanity, transcending gender, age, and borders.

Sales Contact

P : +82 1072743850