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September 06, 2025
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Seoul Fashion Shows
Focus on two Brands
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In this new article format, we highlight a selection of designer brands that will be presenting or showing their SS26 collections: on this occasion, on September 06th & 07th, 2025 in Seoul:
Ulkin and MMAM.
Click on the Designer Brands' images to open their Instagram
ULKIN
September 06, 2025 - Fashion Show : 12:30pm
@DDP Art Hall 1
Designer : LEE SEONGDONG
2026 SS Season Concept:
"The Exhibited"
Modern life constantly invites the self to be seen. Instagram, YouTube-spaces designed for performance, not presence. Freedom, quietly traded for visibility. The frame becomes comfort. Exposure, routine. The runway takes shape as a cube-models stepping inside, not just walking a stage but entering a display. Framing becomes both set and symbol. Details echo the language of preservation: the pins, glass domes, and sterile beauty of taxidermy. Not dead, but paused. Captured. Materials form literal and abstract frames throughout the collection. Edges that contain, surfaces that reflect. And stamped clearly across key pieces: “The Exhibited.” Not a logo, but a statement. Almost a warning. A collection shaped by contradiction—desire and restraint, presence and performance. Always seen, never fully known.
MMAM
September 07, 2025 - Fashion Show: 6:30pm
@ DDP Art Hall 1
Designer : PARK HYUN
2026 SS Season Concept:
“Fluid Nexus”
For Spring/Summer 2026, MMAM presents Fluid Nexus — a collection rooted in the delicate intersection between opposing forces: softness and structure, emotion and logic, memory and future.This season draws inspiration from a childlike longing for creativity and imagination. At the heart of Fluid Nexus lies the exploration of emotional contradiction. Oversized tailoring is reinterpreted with fluid lines and soft curves, expressing MMAM’s core philosophy: that contradiction is not conflict, but connection. With sustainable materials such as organic organza, vegan silk blends, linen, and chiffon, MMAM continues its commitment to responsible fashion rooted in emotional honesty and visual clarity.
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King George, after 50 years at Armani, he passed.
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Just weeks before a planned celebration of the brand’s 50th anniversary, the Italian designer and businessman, known to the Italian people as "King George" "He passed peacefully at the age of 91, surrounded by his loved ones. Tireless, he worked until his final days, devoted to the company, its collections, and to every new project,” the company said in a statement.
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Seoul Fashion Week SS26
Spotlight on We Construct
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We Construct is a specialized fashion consulting and sales agency, delivers bespoke solutions for high-end and contemporary labels. Through exclusive global partnerships in Paris, Tokyo and Seoul, it establishes connections with top-tier buyers worldwide.
SEOUL > SEPTEMBER 04-06, 2025 @ DDP 3F, Design Lab - 04566
> Send an Email > +82 10 4894 0502
Brands:: Demoo, Doucan, Haus072c, Herma (Acc.)
TOKYO > SEPTEMBER 10-12, 2025 @ Omotesando Museum
18-3-19 Minamiaoyama, Minato City - 107-0062
Brands: Demoo, Doucan, Haus072C, Colorush
Spotlight on: Haus072c, Doucan and Demoo
Click on the brands' images to open their Instagram
HAUS 072C
Established in 2022, Haus 072C takes center stage with a signature blue, considering it today's equivalent to black. This bold blue serves as the foundation for our design philosophy, seamlessly bridging the worlds of architecture, art, and fashion to craft a cohesive lifestyle aesthetic. Their commitment extends beyond visual appeal, as they are vocal advocates for environmental and social responsibility.
DOUCAN
Designer: Chai Chung-Hoon
Doucan is a premium designer brand that reinterprets the oriental fantasy of nature, light and age through graphic artwork. Each season, designer merges distinctive and vibrant authentic prints to create a fresh sensibility. 2026 S/S Season Concept' Lucid Bloom'‘Lucid’ means a clear and conscious state, and ‘Bloom’ means a blooming flower. The 26SS Doucan collection expresses a dreamy yet emotionally awakened state, a femininity blooming between dreams and reality.
DEMOO
Designer: Choonmoo Park
Founded in 1988 by visionary designer Choonmoo Park, Demoo is recognized as one of the pioneering forces in Korean avant-garde fashion. Known for its fluid silhouettes and architectural sensibility, the brand transforms contemporary influences into wearable pieces with artistic depth. Gaining international acclaim with its debut in New York in 1999, Demoo further solidified its global presence at Paris Fashion Week in 2001. Today, the house continues to redefine mode
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Hong Kong & Seoul Trade Shows
September 06, 2025 - Last Day
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03.09 - 06.09: Centrestage Hong Kong
Hong Kong Convention & Exhibition Centre
> Exhibitors List
04.09 - 06.09: Seoul Fashion Week: Trade Show Seoul
DDP Design Lab - 281 Eulji-ro, Jung-gu - 04566
> Exhibitors List
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Who's Next, Bijorhca, Interfilière
Paris September 06 - 08, 2025
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The event will take place from 6 to 8 September 2025, in Hall 1 of the Parc des Expositions at Porte de Versailles. - 75015 Paris
Saturday - Sunday: 9am-7pm - Monday: 9am-6pm
Talent Indonesia
This season, L’Adresse Paris Agency under Talent Indonesia proudly presents at Who's Next, the rich artistry of Batik through four Jakarta-based brands, each dedicated to preserving and reimagining this treasured cultural heritage for a global audience: Parang Kencana, Batik Gobang Jakarta, Rosita Batik Shibori & Batik Marunda
Made in Italy
This edition of Who’s Next celebrates "Made in Italy." 50 Italian brands will present their collections: ready-to-wear, leather goods, and footwear. See the list of participating brands HERE.
The French Textile Accessory
Among the exhibitors, the textile accessories collections of French brands supported by FIDH (Fédération des Industries Diverses de l'Habillement), with the DEFI, are present: Camalya - Arhas International, Brokante, Complément Europe - Fléchet, Epice, Létol , Maison Lecomte Flament, Moismont, Storiatipic & Van Palma. Click on the image of Storiatipic to consult the profiles of these brands:
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Who’s Next unveils the first edition of Who’s Next Home
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From September 6 to 8, 2025, at Porte de Versailles in Paris, Who’s Next will unveil a brand-new space: Who’s Next Home, fully dedicated to home creations. In an immersive shop-in-shop format, this new creative scene will host around fifty brands and studios reshaping interior design.
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Who's Next launches a new immersive space: Who's Next Lab
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The 2025 edition of Who's Next, an event for fashion professionals, is running from Sept. 06 to 8 in Paris, at Porte de Versailles, bringing together designers, buyers, and industry players from France and abroad. This edition marks the launch of a new immersive space: Who's Next Lab, presented as the place where innovation takes shape.
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