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March 28, 2026
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Awarding Ceremony of Inaugural New Wave Fashion Awards
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The inaugural New Wave Fashion Awards, organized by the Shanghai Fashion Designers Association, launches its final competition during this season’s Shanghai Fashion Week. Six finalists were selected: Chen Sifan by Sifan Chen,Angus Chiang by Angus Chiang, Moto Guo by Moto Guo and Kinder Huang, 8ON8 by Li Gong, Mayali by Maya Li, and Feng Chen Wang by Feng Chen Wang. These designers will create independent creative spaces across major city landmarks, including Xintiandi Style II House of H&M, K11 Art Mall, Somekh Building, Gibb, Livingston & Co. Building and Film Park.
Through multidimensional expression encompassing product design, aesthetics, spatial design, narrative, and brand structure, the finalists will present fully realized creative systems to both an international professional jury and a public jury. The final winners will be announced at the award ceremony on March 30th.
New Wave Fashion Awards
March 30, 2026
W Shanghai – The Bund
66 Lvshun Road, Hongkou District
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Shanghai Sales Campaigns FW 26-27
Spotlight on Lab Showroom
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Labelhood is a pioneering fashion culture experience community that gathers young Chinese and owns Labelhood Pioneer Fashion & Art Festival and independent designer brand boutiques. Labelhood and Lab Showroom discovers, cultivates and collaborates with outstanding Chinese creative and products, showing the diversity of Chinese youth design culture to the world.
MARCH 25 - APRIL 01, 2026 @ Building A 4F
No.150 Yong Yuan Road - Huangpu District
NEW Brands: Cplus Series, Enciicne, Foundry Boundary, Voëv (Shoes).
Brands RTW: Assignments, Chén Sifān, Cosmos Lab, Da Cabinet, Dans Feu, Gg In Red, Joyce Bao, Kinyan Lam, Private Policy, Nan Knits Pure, Poera, Xander Zhou(Mens), Yanyan Knits, Yayi, Yirantian, Zita Tan
Brands ACC: Bingxu (Shoes), 晿室Chēng (Jewellery), Choco Concert (Shoes), Fringes ( Bags) & Thing Of E寻逸(Jewellery).
> Send an Email +86 18987290119
Focus on: CPlus Series, Enciicne, Ya Yi and Zita Tan.
Click on the designers' images to open their Instagram
CPLUS SERIES
Liu Junting is a fashion designer from Taiwan. He launched his own brand, CPlus Series, in 2018. The brand quickly debuted on the official New York Fashion Week calendar, became a CFDA-recognized brand, and has since attracted the continued attention of Vogue Runway. This season, designer turns his gaze to the paradoxical allure of this iconic film, he liberates the symbols of the "corporate world". Meticulous structure, clean lines, refined textures, from the confines of the sterile office, recontextualizing them within the realm of everyday wear.
ENCIICNE
Enciicne is a knitwear design brand founded by Chinese artist and fashion designer Enci Huang. Enci graduated from the Royal College of Art in the UK in 2023. Her practice consistently uses knitwear and conceptual photography as core mediums, exploring narrative expressions that move between the body, gender, and emotional memory. Her representative work, the Curtain series, received a Special Mention from Fondazione Sozzani in Italy and joint recognition from the ITS International Talent Support platform. In 2024, the series was presented as her first solo exhibition at Fondazione Sozzani in Milan. Curtain has since become a defining and permanent collection of the ENCIICNE brand.
YA YI
Yayi Chen Zhou is a fashion designer, creative director, and film-maker. Raised across Spain, China and the US, she draws on a trilingual, multi-cultural upbringing in which divergent cultures collide and coexist. In the AW26 collection, YAYI embarks on a spiritual journey of inner exploration, focusing on inner healing, vibration and balance, so as to explore the inner care of the soul. In 2022, the designer established her namesake label YA YI in New York City. In May, during AAPI Heritage Month, YA YI launched the début series, "It is not spring, Until all flowers blossom”. The collection and performance film premiered in the US and globally at CFDA, SHOWstudio and LABELHOOD. YA YI has been recognized in VOGUE, Elle, DAZED, WWD, Harper’s Bazaar, T Magazine, Madame Figaro, Marie Claire and Fashion Film Festival Milano. After launching the second collection Offshor Roses through a live performance at Fotografiska in Shanghai, YA YI became selected as the recipient of the 10th Edition Talents Lineàpiu Award and was a semi-finalist for the 2024 LVMH Prize.
ZITA TAN
Founded in 2023 in London, Zita Tan is an interdisciplinary independent brand that seamlessly integrates avant-garde fashion, contemporary art, and cutting-edge technology. Zita Tan AW26 | 'The Verge of Proximity'. This season is deeply rooted in the "Theater of Misfits," a corner forgotten by the spotlight. Through hyper-constricted waistlines and eruptive pleats, the brand visualizes the burst of repressed emotions. Complemented by laser-cut distressing and fringed roses, the decadent yet romantic moments of reality are frozen in time.
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Shanghai Sales Campaigns FW 26-27
Spotlight on Tomorrow & Ideal
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MARCH 24 - 29, 2026 @ Building 2, Delin Apartment (5F)
No. 71, Sichuan North Road - Hongkou District
IDEAL SHOWROOM
Based in Seoul, IDEAL is a fashion sales and PR marketing agency with a global perspective and specialized market knowledge and solutions.Leading the showroom industry by proposing a new business platform when the showroom business has not been settled in the Korean fashion industry, we've operated in fashion hubs worldwide, including New York, Paris, Milan, and London, collaborating with over 400 brands, stores, and leading global showrooms. Since 2022, our support extends to international brands, assisting them not only in expanding globally but also in breaking into the Korean market.
IDEAL> Sales Contact E-mail - Showroom Online Access
Brands: LCDC™, Nache..
LCDC ™
Inspired by the spirit of Bauhaus, LCDC ™is a Seoul based brand that launched in 2023, dedicated to the FASHION PIONEERS building out their identities and styles. Continuously reinterpreting dailywear and classic items, LCDC narrates a unique story. The label has defined itself by experimenting with new ways of manipulating classic fabrics. Adapting technicality methods of ‘deconstruction and reconstruction,’ their collections embrace unfinished, distressed and washed textiles.
NACHE
Founded in South Korea, NACHE is a contemporary fashion brand that explores the balance between avant-garde design and everyday wearability. Built on the idea of natural, flexible beauty, the brand focuses on distinctive details, experimental silhouettes, and garments that move fluidly with the body rather than conforming to rigid structures. The brand’s collections blur the line between artful innovation and casual comfort, offering clothing that feels both progressive and accessible. Under the creative direction of founder and CEO Da jin Lee, NACHE has developed a recognizable aesthetic within the global K-fashion scene.
TOMORROW SHOWROOM
Tomorrow supports brand partners through digitally-enhanced B2B and omnichannel B2C. Their brand partners are across four different levels:
Invested - Tomorrow makes direct investments into brands where they can combine the skills, experience, and capabilities across the group, alongside capital, in order to help brands achieve sustainable growth. They offer the operational tools which enable designers to focus on refining their creative craft.
TOMORROW> Sales Contact E-mail - Showroom Online Access
Brands: Open YY, System
OPEN YY
Open Yy is a casual-chic womenswear brand founded in Seoul in 2020 by sisters Jiyoung and Boyoung Kim. Originally launched as TheOpen Product, the label later adopted its current name to more accurately reflect its roots. The name draws inspiration from the sisters’ shared name, “Young,” a set of homophones that carry two different meanings - "brightness" and "flower bud." This duality symbolizes the spirit of sisterhood that serves as a central source of their artistic inspiration. Open Yy expresses the diversity of beauty and the many facets within every individual, embodying these values throughout its designs.
SYSTEM
Born in Seoul in 1990, System has grown into a modern ready-to-wear brand defined by clean lines, quiet confidence, and a refined sense of individuality. Drawing inspiration from culture — art, cinema, subcultures, everyday life — the brand transforms these influences into contemporary pieces that feel effortless yet distinctly expressive. System designs clothing meant to be lived in: versatile silhouettes, thoughtful details, and a timeless minimalism that adapts to each person’s attitude. Guided by a commitment to authenticity and inclusivity, System invites every wearer to shape their own narrative — one modern essential at a time.
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DSM Kei Ninomiya will be the Guest Designer at Pitti Uomo 110
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Pitti Immagine has revealed the second Guest Designer for its 110th edition, scheduled for June 16 to 19, 2026, in Florence.
read more
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