November 09, 2026

PROMAS: "Boarding Pass" and "Showroom List" Report PROMAS, through its "Boarding Pass" and "Showroom List" programs, was featured on the official Shanghai Fashion Week SS27 calendar. The five brands taking part in this second Shanghai session – BAZISZT, COLTESSE, EGONLAB, LUDOVIC DE SAINT SERNIN and MII COLLECTION – enjoyed great success, bolstered by an agreement established with Shanghai Fashion Week. From October 10 to 12, 2026, the brands took part in more than 80 meetings with members of the press, buyers, agents, influencers, and industry professionals. -> Ludovic de Saint Sernin set up a pop-up at LMDS (Le Monde de Shanghai) and is currently working on projects involving celebrities, as well as potential collaborations. -> Egonlab is in negotiations for several collaborations and achieved very strong sales figures. The brand also has celebrity-related projects in the works, along with plans for a pop-up. -> Baziszt secured 15 retail stockists, garnered significant press coverage, and is developing a collaboration project. -> Mii Collection is in discussions with a Chinese designer regarding a potential collaboration and is in contact with several retail outlets. -> Coltesse has several prospects for the upcoming season, including Labelhood, and is boosting its visibility through numerous product placements, facilitated by the PR agency Bearboom. Continuing its role as a support organization, PROMAS has launched a dedicated showcase for French brands on the platform RedNote (Xiaohongshu) – now the primary space in China for discovering new brands and setting trends. Before November 15, PROMAS will select a limited number of brands to debut on this account. More information > HERE

Promas 2027: Shanghai & Chengdu Trade relations between France and China are highly favorable for menswear brands. In fact, China is already the largest export market outside Europe for French menswear brands. Driven by a demographic of young, urban, and influential male consumers – who are particularly receptive to brands with a strong identity – promising opportunities are emerging for labels from up-and-coming designers. PROMAS, which supports emerging French brands, has decided to continue and expand its initiatives in China, following the positive reception these brands experienced during their two seasonal appearances at Shanghai Fashion Week. Shanghai / Chengdu: Creative Fashion in China. These two cities account for 40% of national sales for independent designers. -> Shanghai, China's fashion capital, is home to over 180 premium concept stores - including Labelhood, LMDS, Assemblée by Réel, The Balancing, and Dong Lian. -> Chengdu, now China's third-largest fashion market by volume, is seeing 18% annual growth in the creative menswear segment. Shanghai and Chengdu provide access to more than 60 active fashion media outlets (such as NSS China, Hypebeast CN, Nowre, and Yoho!). The two cities also host the country's most influential design studios - including Labelhood Studio, Red Studio, SND Creative Lab, and Bearboom. Promas announces that this strategic focus and support will continue in 2027, featuring a new selection of brands. 2027 Edition: China > Heading to Shanghai – Chengdu Deadline for applications: NOVEMBER 20, 2026 Registration Form

The Must-Visit Multi-brand Stores in Shanghai Many fashion boutiques in Shanghai have evolved into hybrid spaces - combining cafés, restaurants, and retail - that feature both premium international brands and high-quality Chinese labels. We are pleased to share this valuable document, produced by Business France Shanghai on behalf of DEFI. It provides a detailed analysis of must-visit multi-brand stores in Shanghai, specializing in high-end, luxury, and avant-garde apparel and accessories. Organized by neighborhood, each store profile includes: address and phone number, links to the website and Instagram account, a descriptive text, market positioning and segment, visuals, and a selection of the brands offered. View and download > Retail Tour Shanghai

Focus on Cala Jade Sales Campaign Berlin until November 20, 2026 Melagence is more than a fashion sales agency and showroom; it is a platform where brands, retailers, and creative minds come together to build meaningful connections. Founded in Berlin in 2013 by Mela Bauer, Melagence was created with the belief that fashion deserves spaces that inspire, surprise, and create lasting impact. It carefully curates an international selection of fashion and lifestyle brands based not only on product but also on vision, craftsmanship, values, and storytelling. BERLIN OCTOBER 26 - NOVEMBER 20, 2026 Melagence - Gutenbergstraße 4 - 10587 > Send an email to Solène Margaux Schlömann > Send an email to Rachel Windmeier -> Book an appointment CALA JADE @calajade Based in Oslo, Cala Jade is a brand devoted to the world of sophisticated, handcrafted leather bags and accessories. Focusing on designing functional objects with an edgy yet timeless aesthetic, the brand immerses itself in fine-quality leather and materials. It finds inspiration in architecture, art, fashion, and people that make it think or look twice. Its designs are ultimately fulfilled through regular use and real-life experience. As the brand puts it: "We strive to make timeless pieces with attitude." Behind every collection there is an immense process of identifying and selecting the different types of materials, in which the brand takes great pleasure.

Ukrainian Fashion Week FW27-28: Official March 2027 Dates Announced Kyiv will host the milestone 60th season of Ukrainian Fashion Week from March 11 to 14, 2027. While the event traditionally opens the fashion calendar in early February, persistent threats to Ukraine’s energy grid, strained by over 2,000 Russian infrastructure attacks since mid-summer, have prompted organizers to proactively schedule the FW27–28 season for March. read more

Fashion Cities Coalition: Accelerating Sustainable Fashion by 2030 Launched by Paris Good Fashion on July 9, 2026, the Fashion Cities Coalition (FCC) brings together leading representatives of the fashion industry from eight cities: Copenhagen, Cotonou, Dubai, London, Milan, New York, Paris and Singapore. It aims to accelerate the transition of the textile and fashion industry towards circular, regenerative, transparent and socially equitable models by 2030. The second meeting of the Fashion Cities Coalition (FCC) took place on October 27, 2026 in Milan. Participants in the session included: Alessia Cappello, Councilor for Economic Development, Fashion, and Design; Carlo Capasa, President of Camera Nazionale della Moda Italiana; Isabelle Lefort, Co-founder and Executive Director of Paris Good Fashion; Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode. read more

Martine Rose Appointed Creative Director of Balenciaga Based in Paris, Martine Rose will assume the role on November 16, 2026. She brings a deep understanding of the House’s creative identity and a singular vision of contemporary culture. "It is a true privilege to be appointed creative director of Balenciaga, a House with an extraordinary heritage and a fearless creative spirit. Balenciaga has been shaped by remarkable creative talents before me. I am committed to honoring this legacy and look forward to creating the next chapter in this rich and beautiful story,” commented Rose. read more

H&M Design Award Names Eight Finalists for 2026 H&M revealed the eight finalists of the H&M Design Award 2026 and the jury that will choose the winner. Each finalist will receive a €10,000 endowment to support the next step in their careers. Bringing together perspectives from across fashion, this year’s jury, including Paloma Elsesser, Beka Gvishiani, IB Kamara, Luke Leitch, Calum Knight, Emma Chopova and Laura Lowena, Hillary Taymour and Ann-Sofie Johansson, will assess the finalists’ collections before the winner is revealed in London later this year. read more

European Fashion Alliance: Italy and France Join Forces in Brussels Federazione Moda Italia-Confcommercio strengthens its European presence with a collaboration agreement with the Fédération Nationale de l'Habillement (FNH) to jointly address the common challenges of the sector. read more

The Met Announced the Exhibition ''extraORDINARY: Fashion and the Poetics of the Everyday'' The Costume Institute’s Spring 2027 Exhibition will explore how designers transform familiar garments and common materials, inviting visitors to see the everyday anew. The Met Gala fundraiser will take place on Monday, May 3, 2027. read more

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