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Pitti Bimbo 102 and Pitti Filati 98 attracted over 4,000 visitors
by Modem – Posted January 27 2026
© Modem

The first joint edition of Pitti Bimbo (January 21 and 22) and Pitti Filati (January 21 and 23) attracted over 4,000 visitors in total, according to Pitti Immagine's first announcement.

"These were three very intense and equally interesting days here at the Fortezza da Basso, with the three floors of the Central Pavilion divided between Yarns and Kids, animated by over 4,000 highly selected visitors, of which at least 3,100 buyers with a foreign percentage exceeding 40%, joined by suppliers, sales agents and distributors, media and communication operators in general, the latter over 220", said Raffaello Napoleone, ceo of Pitti Immagine. "Two trade shows similar in terms of offerings (exhibitors), characterized by a curatorial approach, high-quality products, a constant commitment to stylistic and material innovation, and an international dimension, yet different when viewed in terms of their development trajectory. Pitti Bimbo is consolidating, with very positive feedback, its transition to a format that highlights highly curated, experimental brands, which represent the evolution of the market, without sacrificing the variety guaranteed by a selection of excellent benchmark companies: in short, a snapshot of the current market, on which we began to work in depth last June. Pitti Filati, for its part, confirms itself as the undisputed and sole reference for the highest end of the global knitting yarn market, the place where the entire production and creative process of fashion begins, where trends in color, stitching, use of materials, and feel are launched for the finished products that will hit the stores after 18 months. A function that the trade show also performs admirably for other industrial sectors, such as interior design and automotive."

At Pitti Bimbo, there were approximately 700 buyers, 38% of whom were from abroad, particularly Spain, South Korea, China, Turkey, Japan, Russia, the United Kingdom, Saudi Arabia, France, and the United States. At Pitti Filati, meanwhile, buyers, including the design offices of all the most important international fashion and luxury brands, numbered nearly 2,400, 43% of whom were from abroad. The most represented countries were France, the United Kingdom, Germany, the United States, China, Switzerland, Spain, Turkey, Japan, and Russia.

"The atmosphere at Pitti Bimbo was truly special," Napoleone added, "both among exhibitors and visitors. This energy was created precisely by this new approach we've given the show, it's bearing promising results: even though we're talking about limited numbers, buyers were up compared to last June, and companies appreciated the opportunity to work effectively and in-depth in a relaxed yet dynamic environment, with a new, fresh, and vibrant layout. At Pitti Filati, exhibitors showed up on the back of a strong end to 2025 but a more hesitant start to the year, thus feeling very cautious and somewhat apprehensive. However, the results and attendance at the stands exceeded expectations, and virtually everyone we spoke to is leaving feeling much more confident about the work ahead for the entire year. And we're talking about the January edition, which focuses on summer collections and is therefore smaller than the June edition, which instead features fashion offerings, particularly knitwear, for fall and winter."






© Modem