While luxury fashion houses have unveiled the work of new creative leaders, Jeanne Friot, Sonia Carrasco, Magliano, and Ssstein are among the young talents who drew attention at Paris Men's Fashion Week FW26.
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JEANNE FRIOT

The Paris-based gender-neutral Jeanne Friot was founded in 2020. The brand offers limited-edition pieces made from recycled or upcycled materials. A graduate of the Duperré School and then the French Fashion Institute (Institut Français de la Mode) in 2018, Jeanne Friot honed her skills at several fashion houses, including Balenciaga. Passionate about creating images, she has also collaborated as a stylist on editorials for publications such as Vogue Italia and Les Inrocks. The young designer has been offering ethical and inclusive fashion made in France since January 2022. For the FW26 season, she presented Awake, a collection as an act of resistance shaped by the current political climate.

SONIA CARRASCO

Sonia Carrasco is a Barcelona-based fashion designer, founder of her homonymous unisex and women's ready-to-wear brand with a contemporary, minimalist style that blends sophistication with the avant-garde while maintaining a firm commitment to conserving the environment. The brand's goal is to ensure radical transparency; all garments support the values ​​of origin and the production process. Trained in tailoring, the designer views fashion as a long-term practice, in which traditional techniques such as hand-finished construction and macramé are reactivated through a contemporary lens. Her atelier works closely with local artisans, preserving endangered skills and making room for experimentation and research into materials. Her collections favor a minimalist aesthetic that reflects an idea of ​​modern luxury.

MAGLIANO

Magliano, winner of the 2023 Karl Lagerfeld prize, is an Italian fashion brand founded in 2017 by Luca Magliano in Bologna, the perpetual home of the Italian underground. Heavily inspired by quintessentially Italian subcultures and movements, Magliano imbues menswear fundamentals such as the suit, gilet, and shirt with a dark, offbeat, and dishevelled attitude. The FW26 collection, titled “Fundlugged,” showcased provincial elegance, emphasizing a relaxed, tailored, classic wardrobe, reworked with a simple, precise, and deliberately restless language.

SSSTEIN

Ssstein was founded by Kiichiro Asakawa in 2016. Based on the concept "stillness and motion, minimal and maximal, mode and tradition - expressing the space in between", the brand has been dedicated to creating and delivering a serene yet powerful, beautifully crafted collection. The brand's core strength lies in the refined silhouettes and the inherent beauty of its textiles. Beyond the products themselves, ssstein places great emphasis on the pursuit of quality across all forms of creative output. The FW26 collection presented by Ssstein focuses on the evolution of a linear and tapered minimalism that finds its maximum expression in a discreet yet decisive style, giving "a nod" to the trend of whispered luxury.