During Milan Fashion Week, Seoul Fashion Week presents from February 26 to 28, the third edition of Voices of Seoul at the Antonioli boutique. The project, titled Soul Threads: Voices of Seoul, is curated by Seung Ik Lee (Rick Lee), global creative director of Seoul Fashion Week.
Organized in collaboration with the Seoul Metropolitan Government, Camera Nazionale della Moda Italiana, Milan Fashion Week, and the Antonioli boutique, the event will feature the Fall Winter 2026-27 collections of five Seoul-based brands: Amomento, Besfxxk, Daily Mirror, Jaden Cho, and Kimhēkim.
While each maintains its own style and perspective, the project weaves the identities, sensibilities, and cultural codes of Korea and Seoul, embodied in their collections, into a single shared narrative. At the heart of the project is the idea of fashion as an intertwined language. A pop-up sale of their Spring Summer 2026 collections takes place at Antonioli until March 10, 2026.
Click on the designers' images to open their Instagram
AMOMENTO
MK Lee, Co-Founder & Creative Director
Amomento is a contemporary ready-to-wear brand founded in 2016 in Seoul. The brand stands out for its architectural and structured silhouettes, presenting minimalist and timeless designs that capture the essence of beauty. Each piece is crafted with the belief that clothing can embody the wearer's attitude and emotions, thanks to shapes that integrate naturally into everyday life.
BESFXXK
Jae Hyuk Lim, Bona Kim, Founder & Creative Director
BESFXXK is a high-end womenswear brand founded in 2016, distinguished by its functional hybridism and artisanal experimentation. Through the tension of two contrasting design approaches, the brand reinterprets transformation and wearability in a contemporary context.
DAILY MIRROR
Ju Han Kim, Founder & Creative Director
Daily Mirror is a womenswear brand built on simplicity, precision, and a quiet confidence. Through understated tailoring and carefully considered piece-by-piece combinations, the brand lets form and structure speak for themselves. Masculine and feminine elements coexist in balance, creating a modern and sustainable wardrobe that transcends passing trends. Rather than seeking attention, the Daily Mirror creates enduring value.
JADEN CHO
Min Cho, Founder & Creative Director
Jaden Cho is a women's clothing brand founded by designer Sung Min Cho, drawing inspiration from the emotions of romance, happiness, and simplicity. The brand revives fading Korean sentiments through fashion, fusing high-fashion techniques with modern sensibilities. Traditional Korean aesthetics are reinterpreted through embroidery, craftsmanship, and the sustainable use of discarded silk. Thanks to a fully in-house production system, Jaden Cho spreads contemporary Korean art around the world.
KIMHĒKIM
Kimintē Kimhēkim, Founder & Creative Director
Founded in 2016 and named after the ancient Korean royal dynasty of Gaya, Kimhēkim celebrates the art and craftsmanship of its lineage. The house is currently headquartered and has a flagship store in Seoul. Founder and creative director Kimintē intends to shape the brand to bring balance to people's inner and outer selves.
Soul Threads: Voices of Seoul
-> Fall Winter 2026/27 Collections
February 26 - 28, 2026
-> Pop-Up Spring Summer 2026 Collections
February 2 - March 10, 2026
Antonioli
Via Pasquale Paoli 1
20143 Milano
Image: Inside the Antonioli boutique in Milan
