During Milan Fashion Week in February 2026, Seoul Fashion Week will present the third edition of the Soul Threads: Voices of Seoul event at the Antonioli boutique. Organized in collaboration with the Seoul Metropolitan Government, Camera Nazionale della Moda Italiana, Milan Fashion Week, and the Antonioli boutique, the event will feature the Fall/Winter 2026/27 collections (Feb. 26-28) and a pop-up sale of the Spring/Summer 2026 collections (Feb. 26-March 10). The project, titled Soul Threads: Voices of Seoul, is curated by creative director Seung Ik Lee (Rick Lee), global creative director of Seoul Fashion Week.

Soul Threads: Voices of Seoul presents five Seoul-based brands, including Amomento, Besfxxk, Daily Mirror, Jaden Cho, and Kimhēkim, as a single collective. While each maintains its own style and perspective, the project weaves the identities, sensibilities, and cultural codes of Korea and Seoul, embodied in their collections, into a single shared narrative. At the heart of the project is the idea of ​​fashion as an intertwined language. The designers' stories, emotions, and identities are stitched into each piece, capturing the dual resonance of Seoul and Soul, expressed in the title. The threads are not merely materials, but invisible bonds that unite the designers, Seoul, and Milan, creating a living network connecting the city, creative identities, and contemporary fashion. Through pieces imbued with each designer's soul, this collective presentation introduces contemporary Korean fashion to Milan, connecting the evolving identity of Seoul's fashion with a global audience.

Soul Threads: Voices of Seoul
Pop-Up Spring/Summer 2026 collections
February 2 - March 10, 2026
Fall/Winter 2026/27 collections
February 26 - 28, 2026
Antonioli boutique
Via Pasquale Paoli 1
20143 Milano

Image: Inside the Antonioli boutique in Milan