The Ministry of Culture, Sports and Tourism (MCST} and the Korea Creative Content Agency (KOCCA) staged CONCEPT KOREA 2026 FW on March 2-3, 2026 at Palais de Tokyo in Paris.
CONCEPT KOREA is a long-running initiative supporting the international expansion of promising Korean designers, by providing opportunities to present new collections in major fashion capitals.
This season the program featured three Korean designer brands, KIMHËKIM, RE RHEE, and BONBOM, each presenting the FW 2026-27 collection.

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On March 2, KIMHËKIM presented a standalone show celebrating the brand's 10th anniversary, unveiling "ENTER THE SPECTRUM," a collection that distilled its decade-long design language. The runway opened with sculptural hair pieces and sharply controlled silhouettes, then progressed into looks defined by increasingly refined tailoring and embellishment, through a house-led interpretation of classic French couture techniques.

On March 3, RE RHEE and BONBOM shared a joint runway presentation. The format drew praise for demonstrating how designers can reinterpret familiar values through distinct perspectives, ultimately sharpening each brand's authored identity.
RE RHEE presented "lnherited, Rebuilt," reflecting on tradition and the meaning of continuity. Designers JUNEBOK RHEE & HYUNJUNG JOO reinterpreted the creative possibilities embedded in heritage, presenting the label's signature refined elegance. The collection was moving beyond literai reproduction of traditional dress structures, translating references through a contemporary lens.
BONBOM explored contrast and harmony through "Military & Femininity." Designer JO BONBOM juxtaposed structured outerwear with softer materials, incorporating uniform-inspired details and tailoring elements to propose a fresh aesthetic reading. By layering disparate textures to heighten dimension and tactility.

K-pop artist ALPHA DRIVE ONE, the official CONCEPT KOREA ambassador, attended the full program across both days, adding momentum on site and drawing cameras and crowds.
The appearance helped extend attention beyond the runway, contributing to broader awareness of K-fashion among local press and audiences.
"CONCEPT KOREA 2026 F/W was a moment that once again underscored the creativity and competitiveness of Korean fashion on the global stage," said Yoo Hyunseok, Acting President of KOCCA. "We will continue to provide structured support so that Korean designer brands can further expand their presence worldwide."