The spring edition of CHIC Shanghai - China International Fashion Fair will take place at the National Exhibition & Convention Center (NECC) in Shanghai from March 11 to 13, 2026, with 1,091 exhibitors and a total of 1,135 brands from eight countries and regions – Italy, Germany, France, Japan, Korea, Australia, India, and Hong Kong. The event covers 117,200 square meters of exhibition space, bringing together international brands, Chinese companies, buyers, and industry professionals. CHIC not only serves as an order platform for the Chinese market, but also as a strategic meeting point for international cooperation and the global positioning of Chinese brands.

Among the expected over 160,000 professional visitors to CHIC Shanghai are buyers from leading Chinese retail platforms and retail groups. These include representatives from JD.coma and Douyin, as well as premium department stores and retail groups such as Beijing SKP. The visitor profile is further complemented by buyers and brand representatives from fashion companies such as Aimer, Urban Revivo, Fabrique, Chuu, and Uooyaa.

The fair is organized into several thematic halls, representing different segments of the fashion industry and enabling buyers and professional visitors to navigate the exhibition efficiently.

In Hall 1.1, CHIC Women’s presents a broad spectrum of womenswear, ranging from commercial collections to design-oriented labels.

Hall 2.1 brings together several commercially strong product categories: CHIC Winter’s, focusing on outerwear, knitwear, and seasonal collections; CHIC Accessories and Bags & Shoes, presenting leather goods, handbags, footwear, and fashion accessories; CHIC Matching, a dedicated format for targeted business connections between brands, buyers, and distributors.

Hall 3 focuses on fast-growing lifestyle and specialty segments: Outdoor & Sports reflects the growing demand for functional fashion and active lifestyle products; Denim World showcases innovations in denim, including new materials and sustainable production methods; CHIC Kidz presents children’s and youth fashion, a segment experiencing rising demand in the Chinese retail market; Digital Fashion explores technological developments such as virtual fashion, digital design processes and new retail technologies.

In Hall 4.1, two distinct concepts come together: CHIC Men’s, presenting classic and contemporary menswear, from business attire to casual and lifestyle collections; CHIC Impulses, providing a stage for young designers, emerging brands, and innovative fashion concepts. The hall also hosts the CHIC Show, where selected brands present their collections in curated fashion shows.

Featured in the North Hall, CHIC Young Blood is dedicated primarily to young brands, streetwear labels, and new lifestyle concepts.

The fair will showcase collections from both established companies and emerging internationally oriented labels, such as Canotwait_, founded in 2020 by actor William Chan; Runxi, a specialist in knitted women’s foundation wear; Fabrique, a global designer collective founded in 2019 by Natalie Wang and Jing Lin; the jewelry brand JCJ; and the renowned menswear brand Shanshan.

In addition to the exhibition, CHIC offers an extensive supporting program of industry events and networking formats. Planned highlights include: 5 CHIC Shows, including a joint runway presentation by Italian exhibitors from CHIC Worldwide as well as presentations by international brands such as Saga Furs; 6 CHIC Matching events with 134 invited buyers; and 10 CHIC Talk sessions discussing current developments in the global fashion industry. A key program highlight will take place on March 12 from 14:00 to 14:45. The talk session titled “A New Global Coordinate - Chinese Brands Going Global and Engaging with the World” focuses on the international expansion of Chinese brands.

CHIC Spring 2026 edition
March 11 - 13, 2026
National Exhibition & Convention Center (NECC)
Shanghai - China