For the fall-winter 2026 season, the collections presented during Milan Women's Fashion Week paid homage to craftsmanship, originality, and an innovative flourish of emerging talents' debuts. Among the designers who showed their creativity for the first time, Tell The Truth, Florania, Avavav, Simon Cracker, Davii, and Les Filles d’Eva are the ones to keep an eye on.
TELL THE TRUTH
@tellthetruth.shop
Tell The Truth is a contemporary luxury label defined by narrative-driven design and uncompromising quality. After establishing a presence in New York, London, and Berlin, the brand was added to the official calendar of the Camera Nazionale della Moda Italiana. With its new collection named “Raven”, Tell The Truth affirms its global trajectory while deepening its commitment to craftsmanship, storytelling, and bold creative integrity. “Raven” represents both arrival and expansion. It distills the raw intensity of the brand’s international journey into a refined, Milanese expression of strength, precision, and narrative design.
FLORANIA
@florania__
Florania is a ready-to-wear brand based on the valorization of fashion industry waste, born from radical experimentation with upcycling, innovation, technology, and ethical fashion. The brand was founded by Flora Rabitti in 2021 to support Italian tailoring and textile traditions by designing garments with minimal climate impact and a positive impact. For the FW 26/27 season, Florania presented its collection “If we are all one, you can’t hurt me” with a Fashion Show held in collaboration with Lineapelle Designer Edition. The collection stems from an observation of artisanal memory and the liberation of material. It expresses a need to reconnect with collective memory and the purity of nature when the gaze of others becomes too heavy and social division too harsh. Inspired by the collective work of seamstresses, folk songs, the film Novecento by Bertolucci, and themes such as separation, memory, and past lives, the collection explores the possibility of dissolving into memory and the whole to be reborn. “If we are all one, you can’t hurt me” becomes a mantra of protection and freedom.
AVAVAV
@avavav
Avavav is a designer brand rooted in fine arts, sculpture, and childish humour, translated across apparel, accessories, footwear, and objects. Founded by Creative Director Beate Skonare Karlsson, the design universe is built around her sculpted world of figurines. Avavav has gained worldwide recognition for its conceptual and humorous ideas, its ability to stir strong emotions, and its pioneering silhouettes. Avavav's FW26 collection explores the concept of the female gaze. Known for its conceptual runway interventions, the house once again rethinks the mechanics of Fashion Week. For The Female Gaze collection, the runway is reversed, literally. Guests enter one by one and are led not to their seats, but directly into the show. In a stark room, models dressed in the collection stand in two parallel lines, forming a human runway. The guest becomes the “model,” walking alone between them, observed by a room full of women. There is no front row, no audience to perform for. Only the gaze of the models.
SIMON CRACKER
@simoncracker
"Crack" is the fundamental concept behind the brand. It symbolizes destruction understood as transformation: breaking what is no longer valuable to give it new life. The sound of a crack is the beginning of everything: the act of breaking something already existing to reinvent and regenerate it. Simon Cracker is an upcycling clothing line that gives new life to forgotten garments, deadstock fabrics, and discarded materials, transforming them into unique and contemporary pieces with a creative and sustainable approach to fashion. The brand transcends traditional fashion logic: each piece is not just clothing, but an expression of movement, attitude, and personality. Punkindness has been part of the brand's DNA since its founding. Thanks to LineaPelle's support, which enabled us to source materials from their warehouse, the FW26/27 collection focuses on one of the strongest materials: leather. Gabriele Santoriello helped create the brand's first bag, which is handcrafted using only recycled leather that was selected together. The silhouette echoes the Cracker Boy graffiti, which has been around since 2010. He grows and evolves, too, becoming the symbol of the brand's first official bag.
DAVII
@daviiofficiel
The brand Davii was founded in 2017 by designer Fabiano Fernandes, originally from Brazil, when he moved to the city of Porto in Portugal and, after acquiring valuable skills working for renowned Brazilian brands, created his first Haute Couture workshop, focusing everything on tailoring excellence and the creation of unique handmade pieces. For the FW 2026/27 season, Davii presents a radical exploration of pure form. The collection strips away all chromatic distractions to celebrate a deep total black, where light is not reflected but sculpted. The heart of the stylistic narrative lies in the interaction between body and matter: the designer chooses cutting-edge technical fabrics and high-density neoprene to create sculptural volumes that challenge conventional proportions—no longer simple garments, but structures that inhabit space.
LES FILLES D'EVA
@lesfillesdeva
Les Filles d’Eva is a ready-to-wear fashion brand founded in 2021 and designed by Matteo Evandro Manzini, whose mission is to enhance and celebrate the female silhouette by reinventing haute couture with a contemporary twist. The project is based on the affirmation of a new woman: young, hyper-feminine, bold, independent, and self-confident. The Fall-Winter 2026-27 collection by Les Filles d’Eva is a journey through Venetian reminiscences, tailoring, craftsmanship, and oriental inspirations. The collection is elegant, structured, and strongly defined by identity. It reinterprets the codes of the 1930s, pronounced shoulders, dynamic draping, and cinched waists, bringing together the sculptural minimalism of Madame Grès, masculine tailoring, and oversized knitwear, extending to cocktail dresses and lace details that evoke an empowered, self-aware 1980s femininity.
