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“Be the Project” is the theme for Fuorisalone 2026, focusing on creativity and AI
by Modem – Posted March 31 2026
© Modem

Milano Design Week, which will be held from April 20 to the 26, 2026, in conjunction with the Salone del Mobile at Milano Rho and the Fuorisalone, the event that for over 40 years has accompanied the most important exhibition in the world dedicated to furniture and design and which helps maintain Milan's leadership in this sector.

The theme “Be the Project” is also an invitation to recognize oneself in the process of becoming. Not as a finished form, but as a process that listens. Not as a static identity, but one in transformation. "Design is not only what we build. It is what builds us, through time, through our bodies, and through our relationships with the world," said the organizers. "Today, this world includes new intelligences, not just humans, but artificial, distributed, and non-linear. Artificial intelligence is not an alternative, but an otherness. A presence that makes us question ourselves, amplifies us, and challenges us."

“Be the Project” also means inhabiting this relationship, with learning machines, with co-creating algorithms, with systems that defy our established categories of thought. To design is not only to create, but it is to enter into relation with what we do not fully understand. With what thinks differently from us. With what has no voice, yet processes.

"In a historical moment where everything is changing rapidly, Fuorisalone 2026 invites us to rediscover the project as a profound and responsible experience. A return to design thinking and action, to reaffirm design as a form of knowledge capable of telling stories of minds, cultures, and materials. And of imagining a more sustainable, inclusive, and conscious future. 'Being Project' is thus a way of being and acting: a conscious commitment that becomes a living narrative of hands, materials, and stories that intertwine and shape our relationship with the world."

Brera Design Week returns for its 17th edition, showcasing the professionals and brands already present in the area's 217 permanent showrooms, including 9 new openings. Added to these, as every year, are investors, sponsors, and temporary exhibitors, over 200 already confirmed, who enrich the program, bringing the total expected to over 300 initiatives. Among the main novelties of the Milan Design Week 2026 is the debut of Fuorisalone Passport, the new digital platform promoted by Fuorisalone and developed by Studiolabo with the aim of simplifying interaction between the public and exhibition spaces. With Fuorisalone Passport, the public can register once, free of charge, and obtain a personal QR Code to access events participating in the circuit promoted by Fuorisalone. The list of participating events will be available directly within the Fuorisalone Passport web app.

Fuorisalone 2026
April 20 – 26, 2026
Milan - Italy

5Vie.
BASE Milano
Brera Design District
Durini Design District
Isola Design Festival
Porta Venezia Design District
Superstudio Design
Tortona Rocks


© Modem