We're sharing this selection of portraits of designers who showed on March 17 and 18.
- Fashion Show Tuesday, March 17: Johanna Ortiz
- Fashion Show Wednesday, March 18
10:00 AM - SEV
11:30 AM - Juan Vidal
8:30 PM - Teresa Helbig
SEV
The SEV collection was born as the intimate and authentic fruit of two years of deep reflection and represents the natural evolution of a personal aesthetic vision that conceives fashion as a culture and a language.
The garments are designed for real urban life: capable of accompanying independent women in their daily lives, from work to the cultural and social spheres. Everything is ethically and locally produced in Bilbao, with true traceability and a Basque-French identity that dialogues with contemporary art, architecture, and design.
JUAN VIDAL
Juan Vidal began his artistic studies at the Academy of Fine Arts in Barcelona and later studied Fashion Design at the Felicidad Duce School of Design. Before completing his studies, he won the FAD Barcelona Award for his emerging collection. His collections are influenced by his artistic background in the use of color, conceptualization, and volume. A key element of his work is the study of classical, iconographic, and artistic references, as well as the pursuit of technical perfection down to the smallest detail. In recent years, Juan Vidal has received numerous awards attesting to his work as a creative director, such as the "Who's On Next" award from Vogue magazine, the Telva Award for Best National Designer, and the National Fashion Award from the Spanish Ministry of Industry.
TERESA HELBIG
Teresa Helbig is now enjoying a moment of great success and fulfillment. She was recently awarded the 2023 National Fashion Design Prize by the Ministry of Culture, a recognition for a nearly 30-year career dedicated to craftsmanship, tradition, innovation, and women's empowerment. In addition to presenting a collection in which digitalization and artificial intelligence will play a leading role, she is preparing to return to Los Angeles to continue conquering the international market.
JOHANNA ORTIZ
Johanna Ortiz, born in Cali, Colombia, has built her eponymous brand on two main pillars: the magic of her homeland and her deep belief in the transformative power of women when they support one another. Recognized as one of the most influential Latin American designers on the global luxury stage, Johanna has been part of the BoF 500 since 2017 and has been highlighted by American Vogue as a key voice in the contemporary fashion industry. Elle Spain honored her with the “Fashion Designer” award, recognizing her solid career and her ongoing commitment to promoting and showcasing female talent. Inspired by the biodiversity of Latin America, the resilience of the female spirit, and her own explorations around the world, Johanna infuses each design with a profound sensitivity to color and print.
Discover HERE the portraits of all the MBFW Madrid Designers