CHIC Spring 2026, held from March 11 to 13 in Shanghai, has successfully concluded, reaffirming its position as Asia’s leading fashion and lifestyle trade fair. Across 117,200 sqm, 1,291 exhibitors with 1,335 brands from eight countries and regions met more than 160,000 trade visitors at the National Exhibition & Convention Center in Shanghai, highlighting the event’s role as a key international business platform.

Under the guiding theme “In Search of Spring,” CHIC reflected an industry in transition, shaped by structural change, new growth markets and evolving consumer demands. With 12 clearly structured segments covering the entire textile value chain, over 130 invited buyer groups from leading platforms such as JD.com, Douyin and Little Red Book, and more than 100 industry events, the fair offered targeted sourcing, high-level networking, and strategic dialogue.

CHIC is not only an order platform for the Chinese market but increasingly serves as a bridge between local and global markets. A key feature of CHIC Spring 2026 was its differentiated business formats, enabling targeted and efficient matchmaking between exhibitors and buyers. From highly structured CHIC Matching formats with more than 130 invited buyer groups, to themed sourcing meetings and open networking platforms, the fair offered a multi-layered system connecting supply and demand.

International participation is gradually returning and is currently operating at a consolidated level. A total of 45 brands from eight countries and regions (including China, Hong Kong, Korea, Australia, Italy, Germany, Japan, and India) participated in the fair. Italy returned with 12 brands, including Pango, Blanca Luz, and Vizio.

A central highlight of CHIC Spring 2026, prominently located in the North Entrance Hall, was once again the curated CHIC Young Blood segment, a platform for a new generation of designers with increasing international visibility. Several participating brands have already appeared on international platforms such as Pitti Uomo in Florence, underscoring the growing global relevance of Chinese creative labels. The growing importance of this segment is closely linked to Generation Z, which in China represents around 260 million consumers and one of the most influential buyer groups globally. For international buyers and media, CHIC Young Blood provides not only creative inspiration but also concrete market indicators. The concepts presented reflect the expectations of a globally oriented consumer generation that actively shapes trends.

With more than 100 events, CHIC Spring 2026 offered a diverse and dynamic supporting program. Formats such as CHIC Talks, curated runway shows at CHIC Shows, targeted matchmaking events, and expert discussions provided space for exchange, inspiration, and new perspectives. Key topics included the internationalization of Chinese brands, retail transformation, digitalization, new business models, and sustainability across the value chain.

CHIC Spring 2026 clearly illustrates how the fashion industry is repositioning itself in a phase of transition, between domestic consolidation, increasing internationalization and a stronger focus on innovation.

“CHIC is far more than a trade fair, it is a reflection of our industry’s transformation. Despite economic challenges, we see a clear shift toward quality, innovation and internationalization. The fair brings together the key players and creates the foundation for new partnerships and sustainable growth," said Chen Dapeng, vice president China National Textile Council; president China National Garment Association and CHIC.

CHIC Autumn
August 25-27, 2026
National Exhibiton & Convention Center, Shanghai