Off-White returns to explore its design archive with a new collaborative project, designed to reinterpret the brand's cultural codes for a new generation. Titled "10x10: Off-White Icons Reimagined", the initiative brings together 10 international creatives to reimagine some of the brand's most recognizable product categories.

From musicians Kid Cudi and A$AP Nast to designers Ava Nirui, Raul Lopez, Yuta Hosokawa, and Guillermo Andrade to multidisciplinary creatives Renell Medrano, Veneda Carter, Stéphane Ashpool, and Bafic, every 10x10 creator had an existing relationship with the brand.

They had knowledge of and respect for Off-White™ codes, but also, critically, all brought a strong point of view, rooted in courage and fearlessness. Each was committed to following their personal vision, hacking the system, and taking their designated icon into the future by always questioning everything.

Each participant was assigned a core Off-White product category from the archive. There is a bag from Raul Lopez, jeans from Guillermo Andrade, shoes from stylist Veneda Carter, eyewear from photographer and director Renell Medrano, and a sneaker from Kid Cudi.

The project will take shape through a global program of events lasting one year, from May 2026 to April 2027.