From March 25 to March 31, 2026, as part of Shanghai Fashion Week, the 21st Labelhood Pioneer Fashion & Art Festival took place on Yongyuan Road in Jing’an District, Shanghai. Under the theme “Labelhood · Take a Leap”, this season, the event marks a new chapter for Labelhood as it moves beyond its 20th edition and into the next decade.

In this new phase, creativity continues to evolve through change. As the industry restructures, a tacit understanding has emerged among creators: as existing frameworks loosen, new forms of expression are emerging. For designers, this presents both challenges and opportunities. “Take a Leap” reflects a proactive stance, a step forward amid uncertainty, allowing imagination to expand upward. Growth, in turn, takes place on the ground, in the market, and in reality, where ideas are tested and realized.

Within this context, the theme extends into multiple forms of practice. Labelhood's collaboration with Nike offers one such response. During Shanghai Fashion Week, a “Black Pottery” pop-up at Labelhood House presented the Labelhood × Nike Shox Z Calistra sneaker, inspired by Jingdezhen black pottery and translating the materiality of Chinese craftsmanship into contemporary design.

This season, Labelhood Pioneer Fashion Art & Festival transforms the city block into its stage, creating an open environment on Yongyuan Road that brings runway presentations and diverse cultural experiences together. The format invites broader community participation, from viewing to engagement, from presence to interaction, allowing creativity to unfold across multiple layers.

The 21st season presents a range of formats, from traditional runway shows to parallel presentations, positioning design as a process to be both seen and experienced. Participating brands include WMWM, Piacevole e, Oude Waag, Garçon By Garçon, swaying/knit, Yanag, Ao Yes, Yirantian, Liegee, Markgong, Shushu/Tong, Shao, Jarelzhang, and Yangkehan


Labelhood Pioneer Fashion & Art Festival
Yongyuan Road, Jing’an District, Shanghai