Puig, a global premium beauty company, announced a three-year partnership with the Fondazione Dries Van Noten, the independent cultural initiative founded by Dries Van Noten and Patrick Vangheluwe, that opened on April 25, 2026. Conceived following Dries Van Noten's departure from his eponymous house in 2024, the Fondazione is dedicated to fostering dialogue across art, fashion, design, photography, music, and beyond.

Puig is committed to the Fondazione's mission of bringing together artists, designers, artisans, and emerging talents through a curated program of presentations, residencies, and educational initiatives, celebrating craftsmanship as a universal language and operating as an international platform for creative exchange. This partnership reflects a shared conviction between Puig and Dries Van Noten: creativity is a key driver of value, innovation, and cultural impact. At Puig, this vision is embodied by its role as a Home of Creativity, where people and brands are empowered to express their identity, push creative boundaries, and build enduring legacies.

By supporting the Fondazione Dries Van Noten, Puig contributes to a platform where creativity can be explored on a global scale. The partnership also reflects Puig's ongoing commitment to nurturing its relationship with the founders of its Love Brands, during and beyond their creative journey.

The inaugural presentation of the Fondazione Dries Van Noten, The only true protest is beauty, opened on April 25. Curated by Dries Van Noten, it brings together over 200 works spanning fashion, art, design, and craftsmanship, creating a dialogue between heritage and innovation. Rather than viewing beauty as mere prettiness, the presentation approaches it as a force of provocation, reflection, and transformation, capable of awakening and creating space for new ideas. The works are displayed in 20 intuitively composed rooms, forming a constellation of encounters between established and emerging talents. Fashion pieces by Christian Lacroix, Comme des Garçons, and Ayham Hassan dialogue with the ceramics of Kaori Kurihara, the historic collection of the Palazzo Pisani Moretta, or the contemporary works of Ann Carrington and Misha Kahn, to name just a few.

Set beneath the opulent frescoes of the Palazzo, traditional craftsmanship is presented alongside contemporary experimentation, reflecting the Fondazione Dries Van Noten’s mission to honor both heritage and new creative voices. The presentation invites visitors to engage with beauty, not as an answer but as a question, and to recognize making as a profoundly human act where concept and craft converge.


The only true protest is beauty
April 25 - October 4, 2026
Fondazione Dries Van Noten
S. Polo 2766, 30125 Venezia