Camera Nazionale della Moda Italiana will introduce new guidelines concerning the use of fur on the runways of Milan Fashion Week beginning with the September 2026 shows.

Italy’s fashion body said the initiative builds on sustainability commitments it first introduced in 2012 through its Sustainability Manifesto and Code of Ethics, and reflects changes in the broader regulatory environment surrounding animal welfare.

Brands are being asked not to display clothing, accessories, or other items containing fur during Milan Fashion Week shows, and the organization itself has pledged not to use fur in its promotional content. The organization stated that brands will maintain full creative and entrepreneurial autonomy, and that companies that choose not to follow the recommendations will not face sanctions, exclusion from the official calendar, or other penalties.

The Guidelines issued by CNMI are part of an international context in which some other fashion weeks have progressively adopted policies and guidelines on the use of fur. London banned fur in 2023, and New York announced a ban last December that will take effect in spring 2027, starting in September. Other fashion weeks, including Copenhagen, Berlin, Stockholm, Amsterdam, Helsinki, and Melbourne, have already announced fur-free policies. CNMI has chosen an approach consistent with its associative nature: a voluntary, shared tool to support the sector's evolution.

“The adoption of these guidelines represents a further step in the path of responsibility and sustainability that Camera Nazionale della Moda Italiana has pursued for more than 10 years in support of Made in Italy. This initiative confirms CNMI’s intention to accompany the evolution of the fashion system with balance and awareness, in coherence with the strategic direction we are pursuing,” said president Carlo Capasa.

Photo: Emporio Armani FW 26/27