CIFF is establishing a dedicated presence in Paris for the first time, bringing together 15 to 20 carefully selected international brands in a showroom setting, housed in a prime three-storey location in Le Marais, from June 23 to 28, 2026. The initiative marks a natural evolution of CIFF’s strategy, deepening its commitment to being a year-round ally and platform for its community, and supporting brands in navigating an increasingly complex and competitive market.

“Now more than ever, brands are expected to be present across multiple markets and moments. With CIFF Paris, we are creating a format that allows for greater continuity and closer collaboration with our community. It’s about meeting brands where they are and truly listening to their needs - looking beyond a single season with us in Copenhagen, and instead focusing on how we build a platform that supports brands across markets, while allowing new formats to take shape as the landscape continues to evolve,” said Sofie Dolva, director of CIFF.

Building on previous international activations, including multiple seasons at Pitti Uomo in Florence under the Scandinavian Manifesto, the CIFF & CFDA showroom during New York Fashion Week last year, and the upcoming June edition of 10 Corso Como x CIFF in Milan, CIFF Paris represents the next step in CIFF’s growing global presence.

As part of the showroom, CIFF will lead a targeted invitation strategy, bringing together key buyers across relevant markets, identified in close dialogue with participating brands and aligned with their needs and priorities, alongside a curated mix of international and local press. Local partners will support on-the-ground activation, ensuring consistent traffic and high-quality attendance throughout the duration of the showroom.

The programme will be brought to life through a series of curated moments, including Nordic breakfasts, afternoon aperitivo gatherings in collaboration with Copenhagen-based Art of the Refill, among others, special CIFF Media ‘On Location’ podcast editions developed together with Fashion Forum, and more. To celebrate the first edition of CIFF Paris, CIFF will host a dinner at a prime Paris location, bringing together participating brands and close friends of the industry, envisioned as a high-impact networking opportunity.

CIFF Paris showroom
June 23 - 28, 2026
09.00-19.00
135 Rue du Temple, Le Marais, Paris