The British Fashion Council announced a four-year commitment to strengthen and expand its London show Rooms presence in Paris, reinforcing its long-term strategy to accelerate commercial resilience across British designer businesses. As part of this commitment, the BFC will host LsR during Paris Men’s Fashion Week from Thursday 25 to Tuesday 30 June 2026 at The Architect’s House, 77 Rue Vieille du Temple - 75003.

Designers participating are Clio Peppiatt, Clothsurgeon, Derrick, E.L.V. Denim, Eudon Choi, Johanna Parv, Labrum London, Nicholas Daley, Octi, Palmer//Harding, and Tondolo.

LsR brings together BFC Foundation designers, BFC Designer Members and Fashion East designers, offering a focused platform to showcase British menswear at a pivotal moment in the international fashion calendar. The June showroom provides designers with direct access to leading international press and buyers, supporting commercial growth and global visibility. The initiative sits within BFC International, a core pillar of the organisation’s strategy, BFC 2030: Access, Creativity, Growth. This marks the first step in the evolution of London Show Rooms as a globally and culturally expanded platform, with further plans to introduce renewed formats, partnerships and market activations designed to connect British designers with new international audiences and opportunities.

“The objective of BFC International is to deepen our engagement in key international markets by creating opportunities for British designer businesses to grow sustainably and build commercial resilience," said Laura Weir, chief executive, British Fashion Council. "Paris plays a vital role in this vision, acting as a critical gateway for international expansion and enabling our designers to connect with new audiences, retail partnerships and opportunities worldwide.”

LONDON show ROOMS dates 2026/2027:
at The Architect’s House,
77 Rue Vieille du Temple - 75003 Paris
- SS27 season -> June 25 - 30, 2026 -> October 1 - 6, 2026
- FW 27-28 season -> January 21 - 26, 2027 -> March 4 - 9, 2027
- SS28 season -> June 24 - 29, 2027 -> Sept 30 - October 5, 2027
To book an appointment, please click here.