LONDON show ROOMS, provides an invaluable commercial opportunity for emerging British designers to showcase their brand to a leading audience of international press and buyers. The showroom is a strategic element of the BFC Foundation, which offers support to designers through talent schemes, including BFC Newgen and the BFC Fashion Trust.
LONDON show ROOMS – June 2026
PARIS JUNE 25 - 30, 2026
The Architect's House - 77 Rue Vieille du Temple - 75003
Brands: Clio Peppiatt, Clothsurgeon, Derrick, E.L.V. Denim, Eudon Choi, Johanna Parv, Labrum London, Nicholas Daley, Octi, Palmer//Harding, and Tondolo.
Click on the brand names to view the LONDON show ROOMS participating profiles and on the image to view their Instagram.
CLIO PEPPIATT
Clio Peppiatt is at the forefront of a new generation of designers creating contemporary evening wear, having become internationally recognised for her readaptation of traditional craftsmanship and celebratory, subversive femininity.
CLOTHSURGEON
Clothsurgeon is a London-based luxury bespoke menswear brand that harmoniously brings together the two worlds of street culture and tailored craftsmanship.
DERRICK
Derrick is the work of London-based menswear designer Luke Derrick. This label rigorously works to find new functionality in the elegant, and new elegance in the functional.
E.L.V. DENIM
E.L.V. DENIM is a pioneering British luxury brand dedicated to crafting timeless fashion pieces from 100% upcycled materials. Breathing a second life into garments that were destined for landfill, transforming loss into luxury.
EUDON CHOI
Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul where he acquired an in-depth knowledge of tailoring techniques and a great eye for detail. Taking inspiration from art, architecture and historical figures, Eudon effortlessly combines masculine tailoring with a feminine sensibility.
JOHANNA PARV
Estonian-born London-based womenswear designer Johanna Parv established her namesake brand after graduating from Central Saint Martins' Fashion MA course in 2020. The professional women who cycle the city's busy streets daily are the muses for her expertly constructed garments designed with functional elegance, unparalleled by contemporary luxury and performance wear.
LABRUM LONDON
Narrating untold stories of the diaspora, merging West African values with British tailoring. A philosophy centred on creating directional and purposeful pieces, inspired to launch a new generation of design. Conceived in 2014, the Labrum brand rose to life through the creative mind of its founder and creative director, Foday Dumbuya.
NICHOLAS DALEY
Community, craftsmanship, and culture lie at the heart of Nicholas Daley’s work. Having graduated from Central Saint Martins in 2013, the London-based designer launched his eponymous brand in 2015 - a practice intertwining personal narrative with wider Black British and diasporic themes.
OCTI
Octi captures fragments of nature and translates them into precious metals. Nature is always in flux, shaped by erosion, delay, and human interaction. The work preserves these moments in time by turning them into jewellery. All pieces are designed and handmade locally in London using recycled precious metals and the traditional process of lost wax casting.
PALMER//HARDING
palmer//harding was launched in 2011 by Levi Palmer (Belton, Texas) and Matthew Harding (London, England), both alumni of London’s Central Saint Martins, with the simple idea to elevate the humble shirt. The brand believes in originality and creativity, and these fundamentals are at the heart and soul of each piece.
TONDOLO
Inspired by the fascinating forms and shapes of nature, Tondolo is devoted to creating fashion that exists in harmony with the ecosystem and humanity. The brand aims to design timeless garments that transcend fleeting trends, reflecting the beauty of nature and raising awareness of the delicate ecosystems. Each piece is created with respect for the environment and the people behind it.
© Modem