Fondazione Sozzani and CNMI continue to strengthen their commitment to support and promote the next generation of designers. During Milan Men's Fashion Week SS27, held from June 18 to 23, Italy's fashion chamber organised the Men’s Fashion Hub at Fondazione Sozzani for this edition as well.
Brands Domenico Orefice, Martin Quad, Pronounce, and Simon Cracker put on shows; presentations were given by brands Bottega Bernard, Bunhova by Bungaro, Grossi, Koday, Materia, Moarno, Mtl Studio, Sagaboi, Tolotta, and Zenam.
What is the Fondazione Sozzani's mission?
Founded in 2016 by Carla Sozzani together with Kris Ruhs and Sara Sozzani Maino, the foundation aims to promote and disseminate contemporary cultural and artistic activity in all its forms of expression, through exhibitions and publications, conferences and meetings. Fondazione Sozzani curates social responsibility projects, implementing educational programs, with the goal of raising awareness and training the next generation of creatives.
Here are the designers who presented their work at the Fondazione Sozzani
DOMENICO OREFICE
@domenicooreficetm
Founded in 2022 in Florence, Domenico Orefice explores a dual universe between physical and virtual spaces. Collections merge sportswear, tailoring, and Made in Italy craftsmanship, expressing a contemporary nomadic aesthetic driven by innovation, quality, sustainability, and global inclusivity.
MARTIN QUAD
@martinquad_online
Rooted in a profound dedication to craftsmanship, Martin Quad's approach to fashion is characterized by a fusion of tradition, destruction, and innovation, where beauty, modernity, and nonconformity converge to redefine a fashion landscape. At the heart of Martin Quad's creations lies a relentless passion for the art of garment construction. Each piece is meticulously crafted, reflecting the designer's unwavering commitment to artisanal excellence. The designer effortlessly navigates the delicate balance between tradition and destruction, pushing the boundaries of conventional fabric use & techniques. The essence of Martin Quad is born from a profound desire to create stories that transcend mere clothing and transform into a medium of conceptual storytelling. With an innate ability to evoke emotions and provoke thoughts, Martin Quad gracefully merges diverse genres, creating a universe that challenges to reimagines the viewer's consumption of fashion and traditional craftsmanship.
PRONOUNCE
@_pronounce
Pronounce is an independent fashion house striving for creative freedom, oriental philosophy, and design evolution. Founded in 2016, Pronounce is led by Creative Director Jun Zhou & Yushan Li. Discover China's local traditional culture and communicate with contemporary design aesthetics. Breaking gender barriers, the duo keeps pushing the boundaries of the 'Gender Share' concept. Pronounce is now China's leading contemporary brand and continuously conveys oriental fashion views on the international stage.
SIMON CRACKER
@simoncracker
“Crack” is the sound of something breaking, and it marks the beginning of everything: the act of breaking what already exists in order to give it a new life. Simon Cracker was founded in 2010 from an idea by Simone Botte, art director, stylist, and researcher of fabrics and prints, as an upcycling fashion project. The brand gives a second chance to forgotten garments, deadstock fabrics, and materials discarded by others, transforming waste into value.
BOTTEGA BERNARD
@bottegabernard
Bottega Bernard is an emerging genderless clothing brand, founded in Tuscany in 2021 by Annachiara Bernardi. BB is founded on the cohesion of several elements: tailoring, fabric research, and respect for the environment, which, combined with modern design, give life to our vision of sustainable fashion. The brand is rooted in the artisanal traditions typical of the Tuscan region, rediscovering authentic Made in Italy, tailoring, and attention to detail, and sourcing high-quality Italian fabrics and raw materials with a reduced environmental impact by favoring natural, organic, recycled, and end-of-life fibers.
BUNHOVA BY BUNGARO
@bunhova
Founded in Florence in 2025 by Alessio Mussati, Fabiola di San Giuliano, and Niccolò Camarlinghi, Bungaro is a multidisciplinary creative studio from which Bunhova was born, a clothing and accessories line developed as a long-term narrative project. Rooted in a reflection on the meaning of dressing, the brand explores the relationship between identity, memory, and everyday life by observing people through what they choose to wear. All collections are produced through a direct-sales and made-to-order model, allowing for a more conscious relationship between production, object, and client. Rather than focusing on quantity, the project places its attention on the purchasing experience, on dialogue with those who wear the garments, and on the development of a community around the brand.
GROSSI
@grossi.uomo
Founded in 2025, GROSSI is a menswear project centred on denim that reinterprets Italian pop culture with charm and irony. Denim, the quintessential symbol of democracy, becomes a tool to tell stories of poetic realism. At its core is Made in Italy: a short supply chain in central Italy celebrates craftsmanship as a fundamental pillar of fashion.
KODAY
@kodaykodaykoday
Created in 2020 by Alex Léal, Koday is a contemporary, slow-fashion, ready-to-wear label based in Paris, France. The word in itself means "my little one" in the Creole language from Cape Verde, Africa. Every piece provided by Koday is one of a kind and available in a limited edition. By sourcing one-of-a-kind existing materials, Koday wants to provide its customers with unique designs in a more eco-responsible fashion, with a focus on craftsmanship.
MATERIA
@materia_adapt
Materia is a functional and inclusive fashion brand that brings together avant-garde aesthetics and accessible design. It was born from the desire to create garments that are both personal expressions, tools of autonomy, and vehicles for change. Each collection is designed to adapt to the body and the life of the person wearing it, breaking down physical and social barriers. Rooted in the ancestral beauty of Matera and driven by technological innovation and sustainability, Materia shapes a new language of fashion: more ethical, more human, more free.
MOARNO
@moarnocom
Founded by brothers Gianmarco and Francesco Marano, Moarno is a brand that translates universal concepts like vulnerability and strength into garments that tell stories of style and emotion. The creative process is fueled by narrative fragments, exploring the contemporary world and forging profound connections between identity and belonging. The collections stand out for their attention to detail and Italian craftsmanship, combined with essential and sustainable design.
MTL STUDIO
@mtlstudio_official
MTL Studio was founded by designer Matteo Lamandini in 2018. Known for its "effortlessly street" aesthetic, it blends traditional Italian tailoring and provincial workwear with modern, minimalist streetwear. The brand MTL Studio can be defined in two words: effortlessly street: always cool but in a natural way.
SAGABOI
@sagaboi.island
Sagaboi is a modern fashion house rooted in Caribbean culture and shaped by the saga boy spirit. Founded by Geoff K. Cooper, the brand reimagines the rhythm, elegance, and creative rebellion of the Caribbean for a global world.
TOLOTTA
@tolottaofficial
Tolotta is an independent creative project founded by Francesco Tolotta that moves between clothing, painting, and visual research. The brand presented a hybrid installation made of Art and Street Couture that tells of an intimate debut made of wonder and creative talent. La Forma della Tenerezza is born from an expressive urgency that transforms life into sign and memory into matter. It is an intimate and physical geography, made of nostalgia, belonging, and warmth, in which Tolotta’s biography takes shape without ever offering itself completely.
ZENAM
@zenam_world
Zenam is an innovative brand born from the encounter between the rich cultural traditions of Africa and the artisanal excellence of Italy. Zenam is not just a brand, but a movement that embraces globalization with an ethical approach, celebrating the beauty of cultural differences and promoting fair and respectful exchange between continents. With Zenam, we aim to build a bridge between Africa and the rest of the world, combining the best of both worlds in a brand that inspires and connects people everywhere. The designer's mission is to promote diversity and inclusion through collections that tell stories of global connection. Each Zenam product is crafted with sustainability in mind, using eco-friendly materials and environmentally friendly production processes.
Photo: Bunhova By Bungaro Presentation SS27 at Fondazione Sozzani in Via Bovisasca 87, Milano
© Modem