From June 23 to 28, Paris Fashion Week dedicated to SS 2027 menswear took place in the French capital, with shows, presentations, and exclusive events. Luxury fashion houses have showcased new creative visions, designers have subverted contemporary ways of dressing, and the fashion world has caught a glimpse of the industry's potential future evolution. Among the designers who presented their collections for the first time in the men's schedule, Meryll Rogge, Song for the Mute, Vetements, Soshiotsuki, and LAD/ are the ones to keep an eye on.
MERYLL ROGGE
@meryllrogge
Meryll Rogge is a ready-to-wear label based in Belgium, founded in 2020. Drawing simultaneously from the radical simplicity of menswear and the exquisite sophistication and coqueterrie of eveningwear, the label seeks to establish a joyfully ambivalent style, one made of fortuitous connections and pragmatic sartorial decisions. The designer presented her Spring/Summer 2027 collection in the official residence of the Belgian Ambassador in Paris through a site-specific installation that draws on the work of Claes Oldenburg. Creating unexpected perspectives and points of view on a series of garments, the installation echoes the artist’s Mouse Museum (1979), in which everyday commodities are displayed. With no sense of hierarchy or distinction, these objects nonetheless offer an opportunity to reflect on the act of choosing and on the practice of curating. Unfolding through the association of clothes and common objects, the installation also includes a selection of curated books in collaboration with Saint Martin Book Shop, alongside photographs of the collection by Julie Grevé.
SONG FOR THE MUTE
@songforthemute
Founded in 2010 by Melvin Tanaya and Lyna Ty, the Sydney-based duo approach clothing as storytelling shaped by emotion, memory, and materiality. Characterised by lived-in textures and classic, character-driven silhouettes, each collection balances refinement, imperfection, nostalgia, personal expression, and cultural dialogue. Song for the Mute‘s Spring/Summer 2027 collection, titled Summer Blues, took place in the grounds of Lycée Victor Duruy. The SS27 collection focuses on soft tailoring, fluid, voluminous layering, delicate colors, and a new Adidas Originals collaboration. The collection presents a vision of menswear shaped by real experiences and quiet craftsmanship.
VETEMENTS
@vetements_official
The Zürich-based brand Vetements was started in 2014 as a French clothing and footwear "design collective" founded by Georgian fashion designer Demna Gvasalia, alongside his brother Guram. The brand was created by a collective of friends who had previous experience at Maison Margiela, Louis Vuitton, Celine, and Antwerp’s Royal Academy of Arts. Championing a more 'pragmatic' approach to fashion, Vetements reflects what today's generation wears.
SOSHIOTSUKI
@soshiotsuki
Graduated from Bunka Fashion College, Soshi Otsuki launched his eponymous menswear label Soshiotsuki in 2015. The design philosophy of Soshiotsuki comes from a personal interest in Japanese classical performing arts. He transformed the idea of Japanese traditions into fashion with detailed craftsmanship for the tailoring technique. Winner of the LVMH Prize 2026 and Guest Designer at Pitti Uomo in January 2026. Behind the Spring Summer 2027 collection titled "The Persistence of Memory", there is the influence of Salvador Dalí. The Soshiotsuki collection focuses on memory, not only personal recollections but also lives experienced through photographs, films, and the stories of others begins with a sense of nostalgia for a resort that has never actually been visited.
LAD/
@lad___lad
LAD/ is a menswear house founded by Ladislas Mande, under the creative direction of Sam Lambert and Shaka Maidoh of Art Comes First. The brand connects Italian craftsmanship, Congolese cultural expression, and Japanese precision, building a wardrobe of tailoring, ease, and cultural memory. LAD/ presents clothing as identity, movement, and modern elegance. For its debut season on the official calendar of the Fédération de la Haute Couture et de la Mode, LAD/ returns to its origins with Kin La Belle, a tribute to Kinshasa, the city at the heart of the brand’s story.
Photo: from left, Vetements, LAD, Meryll Rogge, Soshiotsuki, Song for the Mute.
© Modem