Trade show organizer WSN will launch Jill, a new event dedicated to collaborations, unique pieces, and limited editions. It blurs the line between traditional B2B trade shows and public art. Conceived by WSN and Jean-Pierre Blanc, Jill’s artistic director, the project brings together designers, artisans, houses, cultural institutions, and creative communities around a shared conviction: that fashion can be a living art. Drawing on the free spirit of Jill magazine (1983–1985), emblem of a moment when fashion, image, and culture were the same, Jill reimagines what a professional gathering can be. Here, craft enters into dialogue with contemporary art, the garment becomes sculpture, and the accessory asserts itself as an object of desire.

A vision of fashion open to the world

From October 2 to 5, 2026, in the heart of the Tuileries Garden during Paris Fashion Week, Jill offers an immersive, communal experience where creativity is heard, felt, and shared far beyond traditional formats. Open from 9:30 a.m. to 7 p.m. Friday through Sunday, and until 6 p.m. on Monday, Jill welcomes industry professionals, collectors, journalists, students, fashion enthusiasts, and the general public to a new kind of gathering. A space for dialogue between fashion, craftsmanship, and visual culture, where fashion is not limited to what it shows but reveals itself as a living art, made up of materials, gestures, and stories.

“Jill was born of a conviction: that fashion should be a place of freedom, of transmission, and of experimentation. A space where disciplines meet, where the hands of artisans cross paths with the ideas of designers, where the public discovers what lies behind the garment,” said Jean-Pierre Blanc.

Rethinking the object, the garment, the accessory as standalone works

Jill gathers a constellation of talent, emerging and established alike, united by a single ambition: to rethink the object, the garment, the accessory as works in their own right. Participating designers for the fashion category include the Welsh designer based in London, Adam Jones; Anatomie Vêtements, founded by Valentin Tran, reinterprets the codes of American and French workwear through artisanal work; Kilometre Paris, founded by Alexandra Senes, a former journalist and inveterate traveller; and Rappaz, founded in Paris by Swiss designer Adeline Rappaz. For the accessories section, there are, among others, Emma Bruschi, a French designer whose work draws inspiration from rural craftsmanship, folk traditions, and vernacular narratives; the artisanal fragrances brand Oraré; and Tsatsas, a German leather-goods house founded by Esther and Dimitrios Tsatsas.

A scenography by Jean-Baptiste Fastrez: the art of immersion

For Jill, Jean-Baptiste Fastrez imagines a dreamlike space, far removed from the conventions of the trade show. No stands, but installations; no visitors, but explorers. A sensory experience, in which creation reveals itself along a path designed to spark curiosity and wonder.

The Satellites: the B2B experience extended across Paris

Through its Satellites itinerary, Jill reaches beyond the bounds of the Jardin des Tuileries. The programme links the event to a selection of Parisian showrooms and houses, giving the international buyers at Jill the chance to arrange appointments with designers. For VIP guests, it is also an opportunity to discover these creative worlds in their natural setting, where the pieces are made, and the know-how comes alive. Among the first partners, Pierre Hardy embodies this vision perfectly. Other prestigious names will soon be added to the itinerary for an even more immersive and connected experience.

Kiosque Library: memory as a territory of creation

At the heart of Jill, the Satellite Library hosts a curatorial extension of the International Library of Fashion Research in Oslo, the independent institution founded in Norway by Elise By Olsen. A space for browsing and discovery, where rare editions, archives, and editorial objects from the worlds of fashion and contemporary creation sit side by side, to build bridges between creation, research, and culture.

The "Off-Site" Circuit

The Jill Off-site is a cultural and creative parcours that extends the exhibition throughout Paris. It connects attendees to curated off-site locations, such as design galleries, art spaces, and fashion institutions. This itinerary will bring together some of India Mahdavi’s most iconic venues as part of a program dedicated to contemporary design and textiles. It will also include Pierre Passebon’s Galerie du Passage with the exhibition “Yves Saint Laurent at Christian Dior as Seen by Willy Maywald”, a collection of photographs documenting the young couturier’s early years at the helm of the house of Dior, as well as several iconic venues such as the OFR bookstores, Delpire & Co, the Johan Fleury de Witte Gallery, the École Duperré, Galerie 45 / Parsons Paris, and the Arab World Institute, which will unveil a collection of rare textile pieces never before seen in France on the theme of marriage.

Jill
October 2 - 5, 2026
Within Premiere Classe
Tuileries Garden - Paris

Photo: scenography by Jean-Baptiste Fastrez