From September 5 to 7, 2026, Shoppe Object Paris returns to Paris Expo Porte de Versailles (Hall 1), at the heart of Who’s Next, for a new edition that further establishes its role as a curated platform at the intersection of home, design, gift, and lifestyle. Following the launch in January, Shoppe Object Paris continues to grow while reaffirming its distinct positioning.
A “show within a show” designed for new retail experiences
At a time when boundaries between categories are increasingly fluid, Shoppe Object Paris positions itself as an incubator for contemporary retail. Here, the buying journey is no longer defined by product categories, but by affinities, uses, and emоtion. Conceived as a true “show within a show,” the space features an open, immersive layout where objects interact freely. Furnishings, tableware, stationery, and more come together in a cohesive environment designed to inspire new in-store storytelling. Building on the inaugural edition in January, this curatorial approach serves as a practical tool for buyers: a thoughtfully edited, highly readable selection that streamlines purchasing while opening up new merchandising perspectives.
Lifestyle as a driving force: expanding into new categories
Reflecting the evolution of concept stores and shifting consumer expectations, the September edition marks a new milestone with the introduction of additional lifestyle categories, further enriching the diversity of the offering. Among them, beauty and wellness take center stage with around twenty carefully selected brands, illustrating a commitment to supporting the growing hybridization of retail spaces. Additional categories will complement this approach, fostering both purchasing diversification and a more holistic retail experience.
This natural extension of Shoppe Object Paris’ scope mirrors the transformation of retail environments into more hybrid models, where product offerings are curated as a complete lifestyle experience. To date, over fifty brands have confirmed their participation in this upcoming edition, including several new names such as Ilex Studio, La Manufacture de Digoin, Gangzai, Nuuna, Rikke Falkow, Totem Home, NNT Lab, and Meloria.
An immersive scenography inspired by the season’s theme: dinner
Shoppe Object Paris will occupy a new strategic location at the end of the main aisle in Hall 1, reinforcing both its visibility and its central role in the visitor journey. At the heart of the space, a large presentation table will showcase a curated selection of products through a transversal, editorial lens.
The event aligns with Who’s Next’s overarching theme: dinner, envisioned as a powerful expression of lifestyle and connection. Both universal and deeply cultural, the act of gathering around a table becomes more than a function; it evolves into a space where taste, style, and contemporary living are expressed. Tableware, decorative objects, and beauty products interact within thoughtfully composed displays, much like a dinner conceived as a complete experience. This approach resonates with today’s consumers, who seek coherence and emotion, and reinforces Shoppe Object Paris’ role as a source of inspiration for retailers.
Extending the experience through artistic collaboration
With the ambition to deepen engagement, inspire new perspectives, and celebrate independent, creative talent, Shoppe Object Paris selects an "Artist of the Season" for each edition, and in September 2026, this will be Australian artist Phoebe Stone. The collaboration will include original artworks and a curated spotlight of visuals from Stone’s distinctive universe, complementing the overall aesthetic of the show. Workshops and activations will take place throughout the event, offering visitors an additional layer of immersion through an experiential and sensory approach to creation.
Shoppe Object Paris
September 5 - 7, 2026
Porte de Versailles Hall 1
