The Colombian luxury fashion brand Agua by Agua Bendita will present its latest collection at the upcoming September 2026 edition of Mercedes-Benz Fashion Week Madrid on September 15.
About Agua by Agua Bendit
Renowned for its distinctive visual language and its celebration of Latin American craftsmanship, Agua by Agua Bendita was founded in 2018 by Catalina Álvarez and Mariana Hinestroza to celebrate Latin American heritage and craftsmanship at the highest standards. Their journey began with their first brand, Agua Bendita, launched in 2003. At the time, they personally crafted each piece using leftover fabrics from a local clothing factory and their grandmothers’ sewing machines.
Agua by Agua Bendit won Brand of the Year award at the 2025 Latin American Fashion Awards
Following its recognition as "Brand of the Year" by the Latin American Fashion Awards, the brand will open the official Mercedes-Benz Fashion Week Madrid calendar, marking a new chapter in the creative dialogue between Latin America and Europe, aligned with a shared vision to champion design that brings together cultural identity, sustainability, and creative excellence.
“For us, opening the Mercedes-Benz Fashion Week Madrid calendar at this moment represents a particularly significant milestone. It is an opportunity to bring our identity, deeply rooted in craftsmanship, to a globally recognized stage. Being part of this platform reinforces our commitment to building cultural bridges and sharing the creative richness of our region with new audiences", said Agua by Agua Bendita.
Latin American Fashion Awards supports Latin American creatives in the international fashion industry
Latin American Fashion Awards, the globally influential platform created to democratize access, amplify visibility, and foster the development of the best Latin American talent on the international stage. Open and free to creatives from more than 27 countries, it has generated over 4.8 billion global media impressions, firmly establishing itself as the most relevant and prestigious platform for Latin American fashion worldwide. Its mission is supported by a jury featuring some of the industry’s most influential figures, including Donatella Versace and Haider Ackermann as jury presidents in recent editions, alongside leading voices such as Nina García, Carmen Busquets, and Gabriela Hearst.
“Today, Latin American fashion holds a central place in the global fashion conversation, and our designers are redefining the narrative of the industry. Collaborating with Mercedes-Benz Fashion Week Madrid and presenting a brand like Agua by Agua Bendita at such a significant moment represents exactly the kind of bridges we must continue building together,” commented Silvia Argüello and Constanza Cavalli Etro, founders of Latin American Fashion Awards.
Opening its platform to new creative talent
With this addition, Mercedes-Benz Fashion Week Madrid further strengthens its commitment to opening its platform to new creative voices while expanding its international reach and capacity to shape the global fashion conversation. The collaboration with the Latin American Fashion Awards and Agua by Agua Bendita not only elevates the visibility of Latin American designers but also contributes to positioning Madrid as a key capital for Ibero-American fashion.
