During Seoul Fashion Week, we're previewing the designer brands profiles featured in the official schedule.
SEPTEMBER 1, 2026
FASHION SHOWS & PRESENTATIONS
11.30am: Re Rhee • 12pm-5pm: Julycolumn & Phenomenon Seeper • 2.00pm: Doucan • 4.30pm: Holynumber7 • 7.30pm: Lie Sangbong
> 11.30am RE RHEE - Fashion Show
Designers: Junebok Rhee, Hyunjung Joo
@ DDP Art Hall1
Click on Junebok Rhee, Hyunjung Joo's photo to watch the fashion show video.
RE RHEE - BRAND CONCEPT
Led by designers Junebok Rhee and Hyunjung Joo, RE RHEE creates refined womenswear balancing trend-conscious design with understated luxury core values that reflex the brand name's meaning, rediscovering oneself. Re Rhee’s 2027 SS collection explores “the value of what remains”. Rooted in the brand’s refined luxury and restrained, trend-aware aesthetic, it pairs a sense of history with a contemporary sensibility.
@rerhee_official
> 12pm-5pm JULYCOLUMN - Presentation
Designer: Sooy Park
@ DDP SEOUL-ON
JULYCOLUMN BRAND CONCEPT
Beginning with the structure and colors of traditional Korean roof tiles (giwa), Julycolumn translates Korean sensibility into a contemporary collection through enigmatic layers of color inspired by the Cheonmachong painting, where traces of time coexist with momentary brilliance.
@julycolumn
> 12pm-5pm PHENOMENON SEEPER - Presentation
Designer: Jang Se Hoon
@ DDP Yigansumun Exhibition Hall
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #S-B04
Sales Contact: e-mail
PHENOMENON SEEPER - BRAND CONCEPT
Phenomenon Seeper is a unisex brand inspired by everyday phenomena and culture. The brand unveils its 2027 S/S collection under the concept, ˝Hallucination is the moment when memory becomes more convincing than reality".
@phenomenonseeper
> 2.00pm DOUCAN - Fashion Show
Designer: Choi Chung Hoon
@ DDP Art Hall 1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B02
Sales Contact: e-mail
Click on Choi Chung Hoon's photo to watch the fashion show video.
DOUCAN - BRAND CONCEPT
Doucan is a premium designer brand that reinterprets the oriental fantasy of nature, light and age through graphic artwork. Each season the designer merges distinctive and vibrant authentic prints to create a fresh sensibility. Doucan's 2027 S/S collection, "LOOP: The Endless Becoming", expresses nature's cycles and regeneration through original artwork and fluid silhouettes - a story of existence in constant transformation and renewal.
@doucan_official
> 4.30pm HOLYNUMBER7 - Fashion Show
Designer: Choi Kyung Ho, Song Hyun Heui
@ DDP Art Hall 1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B10
Sales Contact: e-mail
Click on Choi Kyung Ho, Song Hyun Heui's photo to watch the fashion show video.
HOLYNUMBER7 - BRAND CONCEPT
Holynumber7 is a brand inspired by the balance and completeness symbolized by the number seven, as well as the rich spectrum of human emotions it represents. "HOLY" conveys pure emotion and authenticity, while "NUMBER7" embodies a multi-layered emotional universe - together forming a sensory language that gives shape to feeling.
@holynumber7
> 7.30pm LIE SANGBONG - Fashion Show
Designer: Lie Sang Bong
@ DDP Art Hall 1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B12
Click on Lie Sang Bong's photo to watch the fashion show video.
LIE SANGBONG - BRAND CONCEPT
The 2027 SS collection translates a story of healing into clothing, combining Frida Kahlo’s artistic spirit with Korean aesthetics to transform the anxieties and wounds of modern society into a sense of renewal.
@liesangbong
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