During Seoul Fashion Week, we're previewing the designer brands' profiles featured in the official schedule.
SEPTEMBER 3, 2026
FASHION SHOWS & PRESENTATIONS
12pm-5pm: Bmuet(te) & Mukha • 12.00pm: Hannah Shin • 3.00pm: Mmam • 5.30pm: Kelly Shin • 7.30pm: Kimhēkim
> 12pm-5pm BMUET(TE) - Presentation
Designers: Byungmun Seo, Jina Um
@ DDP Yigansumun Exhibition Hall
BMUET(TE) - BRAND CONCEPT
Under the theme “Weird but Beautiful”, a new romanticism beyond fixed ideas of beauty, Bmuet(te) combines romantic details with unexpected elements to propose its distinctive aesthetic.
@BMUETTE
> 12pm-5pm MUKHA - Presentation
Designer: Kwon Su Jin
@ Showroom 1F, 35 Itaewon-ro 55ga-gil, Yongsan-gu, Seoul
MUKHA - BRAND CONCEPT
Inspired by structural lines in urban architecture and natural scenery-trees, flowers, and rivers, Mukha combines a calm palette with sculptural pleats and structured silhouettes for a collection of restrained elegance.
@mukha_seoul
> 12pm HANNAH SHIN - Fashion Show
Designer: Hannah Shin
@DDP Art Hall 1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B07
Sales Contact: e-mail
Click on Hannah Shin's photo to watch the fashion show video.
HANNAH SHIN - BRAND CONCEPT
Hannah Shin is a designer brand that reinterprets sustainable fashion through experimental and glamorous design empowered by cutting-edge technologies. By integrating vanishing artisan techniques with advanced innovations such as 3D printing and AI-driven textile science, the brand develops sustainable materials and proposes a bold vision for the future of fashion. Through collaborations with global celebrities including Blackpink, aespa, and Kim Tae-ri, as well as partnerships with tech pioneers like Stratasys and the Kaist Robotics Lab, Hannah Shin articulates its philosophy of harmonizing tradition and innovation, technology and nature through a refined and sculptural design language.
@hannahshin.official
> 3.00pm MMAM - Fashion Show
Designer: Hyun Park
@ DDP Art Hall 1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B-11
Sales Contact: e-mail
Click on Hyun Park's photo to watch the fashion show video.
MMAM - BRAND CONCEPT
MMAM is a contemporary designer brand that adds doodle drawing elements to the classics. Based on the modern classic, it pursues a silhouette that is close to minimalism. In the expression of the doodle drawing, there is a mixture of maximalism. The designer plans to release graffiti drawings on canvas (collection) through various silhouettes every season.
@mmam_designer
> 5.30pm KELLY SHIN - Fashion Show
Designer: Shin Soo Jin
@ DDP Art Hall 1
Click on Shin Soo Jin's photo to watch the fashion show video.
KELLY SHIN - BRAND CONCEPT
The 2027 SS theme, “Presence”, explores presence as the power to command a space. The collection draws inspiration from the aura of strong, progressive women.
@kellyshin.official
> 7.30pm KIMHĒKIM - Fashion Show
Designer: Kimintē
@ Lotte World Mall World Park
KIMHĒKIM - BRAND CONCEPT
Under the theme “Seoul Light”, Kimhēkim presents the brand’s ten-year journey. Signature pearls, ribbons, and sculptural hairpieces are transformed through new silhouettes, textures, and intricate details, reinterpreting the archive through a contemporary lens.
@maison_kimhekim
© Modem