During Seoul Fashion Week, we're previewing the designer brands' profiles featured in the official schedule.
SEPTEMBER 5, 2026
FASHION SHOWS & PRESENTATIONS
11:30pm: Kimoui • 14.00pm: Baroque • 3.00pm: Dunst • 4.30pm: Kwak Hyun Joo Collection • 7.00pm: E.B.M / General Idea / Mahagrid • 7.30pm: Sling Stone
> 11:30pm KIMOUI - Fashion Show
Designer: Kiim Dae Sung
@ DDP Art Hall 1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #S-B1
Sales Contact: e-mail
Click on Kiim Dae Sung's photo to watch the fashion show video.
KIMOUI - BRAND CONCEPT
Kimoui is a contemporary designer brand that places ”Purity” at the core of its identity, expressing a quiet yet distinctive elegance through refined knitwear and meticulous tailoring. This sense of purity extends beyond aesthetics, influencing the brand’s material choices, construction processes, and overall approach to silhouette design. Embracing sustainability as a key value, Kimoui actively incorporates eco-friendly and responsibly sourced materials, drawing inspiration from nature to build its signature calm color palette and organic textures.
@kimoui_official
> 14.00pm BAROQUE - Fashion Show
Designer: Lee Do Yeon
@ DDP Art Hall 1
Click on Lee Do Yeon's photo to watch the fashion show video.
BAROQUE - BRAND CONCEPT
For 2027 SS, the monochrome luxury label revisits and completes a vision first introduced ten years ago, presenting Baroque in a newly evolved form.
@baroque__official
> 3.00pm DUNST - Fashion Show
@ Lotte World Mall World Park
DUNST - BRAND CONCEPT
Popular among consumers in their 20s and 30s, Dunst has built solid recognition among consumers in their 20s and 30s through major Korean fashion platforms including 29CM, W Concept, and MUSINSA. In 2023, the brand began its full-scale global expansion, building a business network with more than 100 buyers across approximately 30 countries and steadily increasing its presence overseas.
@dunst_official
> 4.30pm KWAK HYUN JOO COLLECTION - Fashion Show
Designer: Kwak Hyun Joo
@ DDP Art Hall 1
Click on Kwak Hyun Joo's photo to watch the fashion show video.
KWAK HYUN JOO COLLECTION - BRAND CONCEPT
Inspired by the Evil Queen’s magic mirror in Snow White, an object that claims to hold every answer, the collection presents the designer’s own interpretation of mirroring, with self-portraits reflecting a future era.
@kwakhyunjoo_collection
> 7.00 E.B.M / GENERAL IDEA / MAHAGRID} - Fashion Show
@ Lotte World Mall World Park
E.B.M - BRAND CONCEPT
A premium contemporary brand that naturally translates luxury into everyday life through a trendy and polished urban sensibility.
@e.b.m_official
GENERAL IDEA - BRAND CONCEPT
A modern casual brand that adds a contemporary sensibility to a classic mood, combining the designer’s creative perspective with an SPA system to establish a distinctive market position and continue expanding internationally.
@generalidea_official
MAHAGRID - BRAND CONCEPT
A brand rooted in American subculture that has expanded the scope of street casual through a wide range of collaborations.
@mahagrid
> 7.30pm SLING STONE - Fashion Show
Designer: Park Jong Chul
@ DDP Art Hall 1
Click on Park Jong Chul's photo to watch the fashion show video.
SLING STONE - BRAND CONCEPT
Beginning with the expressive beauty of Korean lines, calligraphic brushstrokes, hanbok curves, and natural flow, the collection translates rhythm and negative space into contemporary tailoring and the movement of a brush.
@slingstone_official
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