Synergy Between Leather Goods and Footwear
The collaboration with MICAM also continues and grows stronger within “M&M – The Hub”, a shared area that represents the synergy between the two events to create an environment where leather goods and footwear engage through complementary content and experiences. Located in the centre of Hall 5, the Hub brings together projects focused on education, innovation, trends and a new generation of brands, creating an environment where leather goods and footwear engage through complementary content and experiences.

"M&M – The Factory & The Academy Hub"
Among the key initiatives “M&M – The Factory & The Academy Hub”, which strengthens the connection between education and live experience in this edition. A programme of workshops and seminars for schools and students stand by a working laboratory illustrating the stages involved in making a leather item and a footwear product.

Education & Live Experience
A programme of workshops and seminars for schools and students, alongside a working laboratory illustrating the stages involved in making a leather item and a footwear product.

Technological Innovation & Real-Time Customization
Thanks to a collaboration with Arsutoria, Assomac, and leading advanced technology companies, the project combines craftsmanship, technological innovation, and new production processes. Key features include state-of-the-art machinery equipped with computer vision and artificial intelligence systems capable of recognizing materials and autonomously programming processing paths. Visitors will also have the opportunity to create an exclusive co-branded MIPEL & MICAM gadget in real time, personalized with their own initials.