MADE IN ITALY FASHION SHOW
The collaboration with Milano Fashion & Jewels also extends to the “Made in Italy Fashion Show”, a fashion show that enhances the collections by Italian brands exhibiting at the fair. It will take place on Monday, September 14 at 10:30 a.m. in the Milano Fashion & Jewels Fashion Hub in Hall 10.

M&M – THE SS 2027 HIGHLIGHTS
“M&M – The SS 2027 Highlights” also returns within “M&M – The Hub”. Created through the synergy between MIPEL and MICAM, the area explores the key style directions for the Spring/Summer 2027 season. Bags, accessories and footwear come together in a single visual and tactile journey, interpreting emerging trends through a selection of shapes, colours, materials and details.

M&M – THE ITALIAN STARTUP PROJECT
Developed in collaboration with the Italian Ministry of Foreign Affairs and International Cooperation (MAECI) and ITA- Italian Trade Agency. The project presents a selection of emerging Italian brands and talents distinguished by their creativity, innovation, research and ability to interpret market developments, providing them with a platform for visibility, exchange and international growth.

SHOWCASE MILANO
For this edition, Showcase Milano once again presents a selection of fashion and design brands recognised for experimentation, innovation and contemporary vision. This special area is dedicated to companies exploring new creative languages through research into materials, forms, and production and processing techniques, bringing design, craftsmanship and innovation into dialogue