The event’s international reach is further extended through MIPEL Livestreaming, a format that takes selected collections from the fair directly to overseas markets through live-shopping sessions hosted by international streamers. From dedicated stations, streamers will showcase and sell a selection of products from MIPEL brands live to their audiences via social media. This model expands companies’ visibility beyond the boundaries of the trade show and opens up new business opportunities, with a particular focus on Asian markets, where live commerce is now a well-established purchasing channel.