The international fashion community is turning its eyes to Armenia's contemporary creative scene as a curated selection of Armenian brands showcases at White Milano from September 24 to 27, 2026. Presented through Yerevan Fashion Week (YFW), the dynamic platform launched in 2023 to place Armenia on the global fashion map, this showcase brings together designers, buyers, and press to foster cultural exchange while celebrating textile heritage, craftsmanship, and modern research.

FEATURED ARMENIAN LABELS

The participating Armenian brands present a rich tapestry of artistry, history, and sustainability across apparel and accessories:

Charles - @charles_sahakyan
Created by artist Charles Sahakyan and his mother Nané, this wearable art project transforms original paintings into fine silk scarves, twillies, and accessories, while donating a portion of proceeds to support children with autism.
Dafni - @dafni.for.you
Founded in 2016 by Manana Movsesyan, this Yerevan label combines style, quality, and durability across tailored sets, dresses, and outerwear, emphasizing local production through its "Made in Armenia" collections.
Shamshik: Designer Anna Avetisyan reinterprets traditional Armenian costumes using historical ornaments, intricate embroidery, and symbols from historic regions like Vaspurakan, Marash, and Shushi.
Nelly Serobyan - @nellyserobyan.ns
Combining modern art with classic structural elements, this label features minimalist silhouettes with a strong commitment to sustainability using recycled and upcycled fabrics.
Lunaria Apparel: Designed by Alyona (Alena) Konnova, this luxury bridal and eveningwear house offers a refined, minimalist aesthetic focused on clean lines, premium textiles, and hand-finished details.
Mamossa - @mamossa.yvn
A contemporary fashion label recognized for its experimental approach to shapes, volume, and unexpected material combinations.
Twinz Eyewear: Founded in Gyumri by brothers Babken and Davit Khachatryan, this eyewear label creates handcrafted wooden frames through over 60 artisanal steps, planting a tree for every pair sold.
Boyakhchyan - @boyakhchyan_official
Founded by Lilit Boyakhchyan to honor her great-grandfather’s shoemaking legacy, offering handcrafted footwear built using premium European leather and materials sourced from Italy, Spain, and Portugal.
Tashchyan - @tashchyan_official
Founded in 2010 in Yerevan by designer Liana Tashchyan, Tashchyan is an Armenian brand specializing in handcrafted leather bags and accessories. The label is defined by elegant lines and traditional Armenian motifs reinterpreted through the designer's signature leather-painting technique.
Gaya - @gayaclothingbrand
Established in 2010 by Yerevan-based designer Liana Tashchyan, Gaya creates refined, handcrafted leather bags. The brand merges contemporary design with heritage motifs through a unique hand-painted leather technique, delivering one-of-a-kind statement pieces. Through these diverse visions, Yerevan is establishing itself as an exciting new creative hub on the international stage.

September 24 - 27, 2026
White Milano
Via Tortona 27 / 54 / 31 - 20144

Photo: Gaya