Gran Canaria Swim Week is expanding its international footprint at White Milano with two dedicated spaces engineered to elevate Europe’s premier beachwear event and accelerate the global growth of emerging island talent.

This initiative reinforces Gran Canaria Swim Week’s global standing through a strategic alliance with White Milano, widely recognized as one of Europe’s leading platforms for contemporary fashion and independent design. Promoted by the Cabildo de Gran Canaria under the Gran Canaria Moda Cálida initiative, in partnership with the Gran Canaria Chamber of Commerce, the alliance creates a direct bridge between the island’s vibrant creative scene and an elite audience of international buyers, multi-brand retailers, specialized press, and fashion industry insiders.

For the September 2026 edition of White Milano, the Gran Canaria delegation will unfold across two exclusive spaces:

An Immersive Institutional Hub: On the Beach (Hotel Nhow)

The first will be an institutional stand in the On the Beach area at Hotel Nhow, designed to promote the event, showcase Gran Canaria’s beachwear fashion industry, and attract buyers and industry professionals. The space will also host an immersive virtual reality experience developed in collaboration with the Gran Canaria Chamber of Commerce. Using VR headsets, visitors will be able to experience not only the Gran Canaria Swim Week fashion shows, but also the backstage atmosphere, model preparations, and the overall experience surrounding Europe’s premier international beachwear fashion event.

A Spotlight on Island Talent: Box/Urban Area (BASE)

The second space will be a dedicated store for the Canarian fashion brand Chacho SVNRS, located in the Box/Urban area at BASE. The brand will participate in White after winning the White Milano Award at Gran Canaria Swim Week 2026, a recognition highlighting its talent, creativity, and international potential. Francisco Casillas will represent Chacho SVNRS, presenting the brand’s collection to White's network of buyers, connecting with retailers and sales outlets, exploring commercial agreements, and generating new international business opportunities. This participation therefore represents much more than a simple collection presentation: it is a platform to boost sales, foster international expansion, and drive the brand’s economic growth.

Hotel Nhow
Via Tortona 35 - 20144 Milano
BASE Milano
Via Bergognone 34 - 20144

Photo: The White Milano Award presentation ceremony