Since 2013, the Fashion Farm Foundation (FFF) has championed the international fashion initiative HKFG (formerly known as Fashion Guerilla). Dedicated to discovering and supporting emerging fashion talent from Hong Kong, the FFF continues to showcase the city's creative strength on the global stage.
For the SS27 season, HKFG is once again bringing eight Hong Kong brands – Aenrmous, Demo, Kinyan Lam, Matt Hui, Ponder.Er, Studio Redemptive, The World Is Your Oyster, Tigerstrolling – to Paris.
As part of the "Welcome To Paris" program – an initiative by the Fédération de la Haute Couture et de la Mode – the brands Kinyan Lam, The World Is Your Oyster, and Tigerstrolling will present their SS27 collections on the second day of Paris Fashion Week (September 29). Designers from all participating brands will attend the presentation and networking event to personally showcase their SS27 collections to guests.
Additionally, five brands will be hosted in Parisian showrooms with HKFG's support, thereby increasing their visibility and creating new opportunities for collaboration with international buyers.
HKFG SS27 by Fashion Farm Foundation
"Presentation, Showcase and Networking"
SEPTEMBER 29, 2026 from 4:00pm to 6:30pm
28 Rue de Lappe - 75011 Paris
Discover the eight HKFG SS27 brands.
AENRMOUS
Sale Department > email
@aenrmous
Aenrmous "Calamity Town I" tells the story of a pivotal moment in history—a journey from the oppressive darkness of 1805 into a new era of hope and rebirth. As the dark clouds of 1805 began to disperse, the first light of dawn illuminated the town, revealing a sanctuary where weary souls could finally breathe. This town, once defined by calamity, transformed into a haven of peace and introspection. The attire of its people, once heavy and battle-worn, evolved into flowing, delicate garments that embodied freedom and renewal, a reflection of their liberated spirits..
DEMO
+ 02-05.10.2026 Première Classe. Jardin des Tuileries - 75001
Sale Department > Mr. Derek Chan email
@demo_official
Founded by Hong Kong designer Derek Chan in 2014, DEMO redefines masculinity and femininity, dismantles gender boundaries, and brings together philosophy and poetry in designs created to defy expectations. Its signature style of soft masculinity is brought to life with handmade embellishments and embroidery, and rich textiles such as tweed.
KINYAN LAM
+ 29.09 - 03.10.2026 A_SROOM - 6 Rue de Cléry - 75002 > Sale Department email
@kinyan_lam
Kinyan Lam is a natural-dye-focused studio established in December 2021. Reflecting on the current fashion ecology, it aims to provide both menswear and womenswear garments in an ethical manner. With sustainability and craftsmanship as its focus, it endeavours to create long-lasting, high-quality garments. Its garments utilise Dong cloth, a traditional fabric of the Dong ethnic group from Guizhou, China.
MATT HUI
+ 02-06.10.2026 The Alphabet. 10 Rue Deguerry - 75011
Sale Department > Jason Yao email
@matt_hui_
A new participant in HKFG, Matt Hui presents his SS27 collection "Live to the Fullest". Born from an introspective look into the past, the collection draws inspiration from the pure exuberance of childhood: school uniforms, PE kits, scout attire, workwear and pajamas are infused with personal sentiment and individuality, unveiling a fresh, harmonious expression.
PONDER.ER
@ponder.er
PONDER.ER, the brainchild of creative duo Alex Po and Derek Cheng, challenges gender stereotypes and deconstructs social norms. The label's striking gender-fluid designs are centred around the examination and deconstruction of stereotypes and conventions, and they invite wearers to experiment and explore their own identities.
STUDIO REDEMPTIVE
@studio_redemptive
Studio Redemptive embodies the spirit of the younger generation, channelling contemporary issues into its creative vision, and seeks to amplify the voices of those often overlooked in society, crafting a design language that is both impactful and thoughtful. At the vanguard of a rapidly evolving fashion landscape, STUDIO REDEMPTIVE acknowledges that today's youth have a heightened awareness of global challenges. The brand is committed to pioneering high-tech fashion, integrating cutting-edge technologies into its designs to create a distinctive aesthetic that speaks to contemporary concerns.
THE WORLD IS YOUR OYSTER
+ 02-05.10.2026 RUN x ANDAM. Première Classe - 75001
Sale Department > Mr. Calvin Chan email
@theworld_is_youroyster
The World Is Your Oyster (TWIYO) introduces its SS27 collection, "Wandering Summer", drawing inspiration from the luminous yet melancholic youthfulness of the classic French novel and film Bonjour Tristesse. TWIYO continues to champion its signature androgynous aesthetic and avant-garde vintage style. Through thoughtful contrast—rebellion meeting refinement, strength balancing tenderness, and nostalgia intersecting with innovation—"Wandering Summer" offers an expressive, elevated wardrobe for the modern closet.
TIGERSTROLLING
+ 01-05.10.2026 The Alphabet, 10 Rue Deguerry - 75011
Sale Department > Tiger Chung email
@tigerstrolling
Tigerstrolling's SS27 collection is inspired by UAP (Unidentified Anomalous Phenomena). Through clothing, the collection tells the story of an alien spacecraft crash. On a deeper level, the collection uses the different roles in a UAP event to mirror how the fashion industry operates. These roles are all part of the same phenomenon, each with its own function, rarely communicating with one another, yet together forming a complete ecosystem.
HKFG SS27 by Fashion Farm Foundation
September 29, 2026 from 4:00pm to 6:30pm
"Presentation, Showcase and Networking"
Aenrmous, Demo, Kinyan Lam, Matt Hui, Ponder.Er, Studio Redemptive, The World Is Your Oyster, Tigerstrolling
28 Rue de Lappe - 75011 Paris
Project Enquiry > Email
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