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Paris Sales Campaigns SS27
by Modem
© Modem

This SS27 season LONDON show ROOMS welcomes fourteen designers: A Letter, Aaron Esh, Di Petsa, Francesca Lake, Goyagoma, Gui Rosa, Jacek Gleba, Labrum, Liza Keane, Mé Mé, Onalaja, Oscar Ouyang, Petra Fagerström, Tolu Coker
PARIS OCTOBER 01 - 06, 2026
Architect’s House @ 77 Rue Vieille du Temple - 75003
LsR Sales Contact



Focus on: Aaron Esh, Di Petsa, Francesca Lake, Goyagoma, Labrum, and Tolu Coker.

AARON ESH
Artistic Direction: Aaron Esh
Sales Contact > Calvin Holmes email
@aaron.esh

Aaron Esh is a London-based ready-to-wear designer offering a distinct lens on the city’s culture of style. A graduate of Central Saint Martins and a finalist for the 2023 LVMH Prize, he initially established his label as a menswear line with the aim of infusing the rigour of Savile Row tailoring with the spirit of British subculture; it quickly grew to encompass a multiplicity of perspectives, genderless in practice and worldly in its appeal. The early impulses of his label remain steadfast: clothes that combine establishment rigour with the rebellious spirit of youth culture, devotedly crafted for a generation who feels somewhere in-between.

DI PETSA
Artistic Direction: Dimitra Petsa
Sales Contact > Nayia Katsis email
@dipetsa

Di Petsa is a multi-faceted womenswear brand, established in London in 2019 by Greek designer Dimitra Petsa, that explores the ecofeminist relationship between women and water. The brand is built on interdisciplinary foundations, combining the classic dressmaking she learned growing up with her seamstress grandmother with her BA in Performance Design and her MA in Fashion Design Womenswear at Central Saint Martins. The result is a contemporary Goddess aesthetic that combines traditional craftsmanship, original drapery techniques and sustainable textile development with performance art and film.

FRANCESCA LAKE
Artistic Direction: Francesca Lake
Sales Contact > email
@francescalakeofficial

Francesca Lake is a London-based multidisciplinary artist and designer from Kingston, Jamaica. Her work focuses on celebrating the untapped stories of her culture and amplifying them on a global scale through garment construction, installation, ceramics, film and prose. She holds a bachelor's degree in cultural studies from the University of the West Indies, Kingston, and a master's degree in fashion design from Central Saint Martins, London. Awarded the British Fashion Council scholarship, the Honourable Daphne Guinness Scholarship and the Central Saint Martins Dean's Award, she aims to provide an emotive and visceral experience that adds to the tapestry and representation of authentic Jamaican culture in fashion and the arts, rooted in lived experience and academia.

GOYAGOMA
Artistic Direction: Traiceline Pratt
Sales Contact > email
@goyagoma

Goyagoma is a London-based brand founded in 2025 by Bahamian designer Traiceline Pratt, a Central Saint Martins graduate and former Phoebe Philo intern. Having presented its Fall/Winter 2026 collection with Fashion East, the label fuses art with sophisticated, wearable womenswear and is known for its elegant, structured designs, such as belted trench coats.

LABRUM LONDON
Artistic Direction: Foday Dumbuya
Sales Contact: Aneta Pejcharova > email
@labrumlondon

Labrum London narrates untold stories of the diaspora, merging West African values with British tailoring, with a philosophy centred on creating directional and purposeful pieces for a new generation of design. Conceived in 2014, the Labrum brand came to life through the creative mind of its founder and creative director Foday Dumbuya. His vision, which holds true to this day, is to produce honest and thought-provoking garments that imagine a borderless society with freedom of expression.

TOLU COKER
Artistic Direction: Tolu Coker
Sales Contact > email
@tolucoker

Tolu Coker is a young British-Nigerian fashion and textiles designer, illustrator, and multi-disciplinary artist based in London. She launched the brand in 2018 following her graduation from Central Saint Martins. Her work is largely inspired by the politics of identity and social climates, and informed by her multidisciplinary practice. Merging artisan craftsmanship with innovative technology, her mainly unisex designs have a key focus on deconstruction and sustainability. Deconstructing the complexities of diasporic Black identity, Coker’s collections are illustrative, dynamic, and thought-provoking, flirting with the boundaries of contemporary art and fashion.

LONDON show ROOMS
01.06.10.2026
Architect's House
77 Rue Vieille du Temple - 75003

LsR Sales Contact

© Modem