PREMIÈRE CLASSE returns to the Jardin des Tuileries with a renewed vision, new initiatives, new exhibition areas and a new artistic direction. As fashion, design, beauty, and lifestyle increasingly converge, Première Classe brings them together through a curated selection of international brands and creators, talks, exhibitions, installations, collaborations, dedicated spaces, food concepts, and exclusive experiences.
“See differently. See what matters” is the theme developed by Such&Such Agency, Première Classe’s new artistic direction, and reflected throughout the event’s scenography.
SUCH A BOUTIQUE!
Alongside the new scenography: Such&Such launches Such a Boutique!, a hybrid space between concept store, showroom, and cabinet of curiosities. Conceived as a pause within the event, it brings together emerging and established names across accessories, beauty, gastronomy, design, publishing, and art de vivre. A carefully curated selection of objects, products, and savoir-faire celebrates quality, singularity, and the stories behind them.
BRUT ICON
A signature space at Première Classe, Brut Icon is a laboratory for emerging aesthetics—where creativity moves beyond conventions and categories. Conceived as an open platform for expression, it brings together accessories, jewellery, and singular creative propositions that embrace bold, unconventional approaches.
This season, Brut Icon welcomes Cognie, Natalie Grassi, Misenithe, and Outré, alongside a new generation of talents exploring fresh perspectives on accessories and objects.
PREMIÈRE CLASSE - 300 EXHIBITORS
SEE > THE BRANDS LIST
GET > YOUR FREE BADGE - (code:MODEMPCOCT26)
DOWNLOAD > THE PREMIÈRE CLASSE GUIDE
Première Classe Brands Selection: 10.03.53 • ANTHONY PETO • BONASTRE • CAMALYA • CHIE MIHARA • CHRISTINE PHUNG • COLLECTION PRIVEE ? VIRGINIA BIZZI • DEL CARLO • DEMO • DONE! • DROGHERIA CRIVELLINI • EPICE • FRANCO FERRARI • GALLEGO-DESPORTES • HALMANERA • IL BISONTE • JACK GOMME • JAMIN PUECH • K.JACQUES • LA PRESTIC OUISTON • MAISON COMMON • MAISON FABRE • MOISMONT • SALE E PEPE • SASKIA DIEZ • SOULIERS MARTINEZ • TOBATENUN • TRAITS • VAN PALMA • ZORZETTO.
Focus on DEMO
Sales Department > Derek Chan > email
@_demo_official
Founded by Hong Kong designer Derek Chan in 2014, DEMO redefines masculinity and femininity, dismantles gender boundaries, and brings together philosophy and poetry in designs created to defy expectations. Its signature style of soft masculinity is brought to life with handmade embellishments and embroidery, and rich textiles such as tweed.
For this SS27 season, the WSN Group brings together Première Classe, Shoppe Objet Paris, Run x Andam and JILL, the new WSN event created with Jean-Pierre Blanc, at the Jardin des Tuileries from October 2 to 5, 2026.
SHOWROOM RUN x ANDAM
The RUN x ANDAM Fashion Awards showroom returns to the Tuileries with a curated selection of creative ready-to-wear and accessories labels: Alter, The World Is Your Oyster, Sonia Zander, Dean Lap Chan, Kentroy Yearwood, Gomis, Theo, Argalji.
Focus on THE WORLD IS YOUR OYSTER
Sales Department > Calvin Chan > email
@theworld_is_youroyster
The World Is Your Oyster (TWIYO) introduces its SS27 collection, "Wandering Summer", drawing inspiration from the luminous yet melancholic youthfulness of the classic French novel and film Bonjour Tristesse. TWIYO continues to champion its signature androgynous aesthetic and avant-garde vintage style. Through thoughtful contrast—rebellion meeting refinement, strength balancing tenderness, and nostalgia intersecting with innovation—"Wandering Summer" offers an expressive, elevated wardrobe for the modern closet.
JILL
JILL is the first fashion and accessories event dedicated to collaborations, one-of-a-kind pieces, and limited editions.
For four days, the program highlights a selection of designers and fashion houses, including 10.03.53, Adam Jones, Anatomie Vêtement, Christine Phung, Emma Bruschi, Jean-Paul Lespagnard, Karah, Kilomètre Paris, La Cage, Maison Fabre, Milia Maroun, Maison Rabih Kayrouz, Saskia Diez, Stéphanie Coudert.
SHOPPE OBJET PARIS
Conceived as an immersive shop-in-shop, the space will unveil a contemporary scenography where tableware, furniture, accessories, and decor assert their place at the heart of current design.
ARTIST OF THE SEASON - SEPTEMBER 2026: Phoebe Stone.
AU-DELÀ DU CUIR (ADC)
The leather and accessories industry incubator.
For over 10 years, ADC has been supporting entrepreneurs in the footwear, leather goods, and innovative solutions sectors, using leather and flexible materials.
At Première Classe, the ADC stand presents the 19 graduated brands: 10.03.53, 13.09 SR, Bonastre, Fane, Larfeuille, Léo et Violette, Vent de Voyage, Caulaincourt, Artefact, K Jacques, Manufacture Bontemps, Maison Boinet, Atelier Reverdie, Atelier Penso, Le Sac du Berger, Malfroid, Meeko, Zorzetto + Alternative innovation
See the profiles of > the latest graduates (2026) (in green in the list)
TALENT INDONESIA
For the Spring Summer 2027 season, the fashion agency L’Adresse Paris continues its commitment to connecting Indonesian fashion talent with the international scene through TALENT INDONESIA, an initiative supported by the Indonesian government.
This season, five Indonesian brands will be presented at Premiere Classe, bringing together ready-to-wear and accessory designers inspired by Indonesian textiles, heritage, culture and craftsmanship, combining traditional know-how with contemporary design: Views by Vielga, Tobatenun, meLOOKmeL, New Matter, Saturdays.
Focus on MELOOKMEL
@melookmel
meLOOKmeL is an Indonesian slow-fashion brand based in Jakarta that combines traditional craftsmanship with contemporary, sustainable design. The brand works with local artisans, particularly women from the Baduy community in Banten, to transform handwoven and naturally dyed textiles into modern clothing and accessories. Inspired by Baduy patterns, meLOOKmeL creates timeless pieces that celebrate Indonesia’s textile heritage.
PREMIÈRE CLASSE + JILL, RUN x ANDAM, SHOPPE OBJET PARIS
October 02-05, 2026
Jardin des Tuileries - 99 Rue de Rivoli - 75001
Friday-Sunday: 9:30 AM - 7:00 PM
Monday: 9:30 AM - 6:00 PM
Subway : Line 1 - Tuileries station
Bus : Ligne 21, 27, 39, 68, 72 — Musée du Louvre - Rivoli stop
© Modem