Paris Fashion Week remains the ultimate global stage for creative talent, where emerging visionaries redefine modern luxury. This season, Modem Mag highlights three distinctive brands making their official debut on the official calendar, each bringing a unique narrative, from roots bridging London and Baku to rich South African heritage and effortless Parisian elegance.
FIDAN NOVRUZOVA
-> Press Contact email -> www.fidannovruzova.com
@fidannovruzovastudio
Fidan Novruzova is a Central Saint Martins graduate and LVMH Prize-nominated designer based in Paris. She founded her namesake label, Fidan Novruzova, in October 2020 as an outlet for self-expression. Today, the brand has become a cult favourite among fashion's new guard and VIP clients alike. Novruzova merges the domestic with the bizarre to create a distinctive universe that is both feminine and assertive. Conflating silhouettes from modern and bygone eras, Novruzova creates retrofuturistic garments that ultimately seem to exist outside of time itself.
MAXHOSA AFRICA
-> Press Contact email -> www.maxhosa.africa
@maxhosa
Maxhosa Africa is a cultural luxury brand founded in 2010, drawing inspiration from the traditional aesthetics of Xhosa beadwork and its evolution. More than a fashion brand, Maxhosa Africa is a luxury institution dedicated to showcasing the greatness of the mother continent. At its heart, the brand seeks to reposition culture on a pedestal, as a thought leader in society, shaping both the present and the future.
ALEXANDRA GOLOVANOFF
-> Press Contact email -> www.alexandragolovanoff.com
@alexandragolovanoffparis
Founded in 2016 around a collection of cashmere knits celebrated for their quality, Alexandra Golovanoff has since developed a complete wardrobe, from denim to tailoring, from leather goods to activewear. Each garment is designed to be practical, elegant, natural, and high-quality, embodying a style that never goes out of fashion. Materials are carefully selected, just as every workshop is chosen for its excellence. From cashmere to cotton, linen to denim, leather to terry cloth, the same level of attention and care is dedicated to every collection.
Cover image (left to right): Maxhosa Africa, Fidan Novruzova, Alexandra Golovanoff. Courtesy of the brands.
