From October 10 to 12, 2026, during Shanghai Fashion Week, PROMAS, the French Menswear Federation, with the support of DEFI, returns to Shanghai with five French creative brands through its international development programmes, Boarding Pass and Showroom List. Following its first Shanghai edition in March, PROMAS continues to build connections between French fashion talent and the Chinese fashion ecosystem.
BOARDING PASS Three French creative labels:
BAZISZT • COLTESSE • EGONLAB
BAZISZT
@baziszt
A Paris-based label with a poetic aesthetic, Baziszt reinvents antique textiles to create unique, contemporary pieces infused with emotion. Each garment tells a story, blending Mediterranean heritage, craftsmanship, and artistic sensitivity. The brand embodies a sustainable, cultural, and authentic approach to fashion, resonating with audiences seeking meaning and originality.
COLTESSE
@coltesse
Founded by Florent Biard, COLTESSE develops a contemporary interpretation of relaxed tailoring, combining comfort, functionality and understated sophistication. Its clean lines and warm minimalism embody a discreet, durable and intelligent form of luxury. The label received the Grand Prix de la Création de la Ville de Paris in 2022.
EGONLAB
@egon_lab
A standout creative duo on the Paris scene, EGONLAB merges pop culture, futuristic tailoring and social engagement. Its spectacular, viral and highly visual universe resonates with China’s hyper-connected younger generations. A finalist for the 2026 ANDAM Prize, the Parisian label is part of the official Paris Fashion Week calendar.
SHOWROOM LIST Two French creative labels:
LUDOVIC DE SAINT SERNIN • MII COLLECTION
LUDOVIC DE SAINT SERNIN
@ludovicdesaintsernin
Launched in 2017, Ludovic de Saint Sernin's eponymous Parisian label has become one of the most visible representatives of the New Queer wave in fashion. Crossing gender conventions and exploring sensuality, LDS combines a distinctive vision with an uncompromising approach to craftsmanship and cut.
MII COLLECTION
@miicollection_official
Founded in 2012 by Lucie Bourreau Dutta and Bapan Dutta, MII Collection was created to defend and preserve ancestral craftsmanship of Bengali artisans. Combining French design with Indian savoir-faire, the brand places craftsmanship, social commitment and cultural heritage at the heart of its contemporary wardrobe.
BOARDING PASS & SHOWROOM LIST by PROMAS
OCTOBER 10-12, 2026.
MASU, No.12, Kangle Cun Lane
740 Middle Yan'an Road - Jing'an District
A THREE-DAY PROGRAMME
October 10 — Press Day: for press, digital media and stylists, with an invitation-only evening reception.
October 11-12 — SS27 Showroom: for buyers, retailers and industry professionals.
Sales Contact > Kristie > email +861 502 660 8017
> @promas_list
© Modem