The 41st edition of the Hyères Festival marks a new chapter in the evolution of the Hyères Festival. Born in a city dear to the hearts of poets and artists, nestled in the home of illustrious patrons, the Festival remains the cradle of creative avant-garde movements where fashion and photography converge. Under the leadership of its new executive director, Hugo Lucchino, the art center's team has envisioned a new artistic direction led by Magalie Guérin, who is collaborating with Nataniel N.M. Robert for fashion, Rebecca Cuglietta for photography, and Florence Tétier for accessories.
The young finalists of the three competitions benefit from attentive and personalized mentorship that will enable them to realize their potential and develop their projects. The Festival retains the core elements that define its unique character: group exhibitions by the finalists, fashion shows, solo exhibitions by the previous year's winners, workshops on exceptional craftsmanship, and conferences dedicated to the challenges facing the fashion industry.
Fashion Competition Winners
> Grand Prix du Jury Mode: Awarded to Yui Chen (China) for the unisex collection Food Cover, produced with the support of le19M, Atelier Montex, L'Atelier des Matières, and Supima. The prize consists of a grant of 20,000 euros from Chenel, raw material support from the Alliance for European Flax-Linen & Hemp, an editorial in Madame Figaro, a 1-year mentorship from The Arrow and Sterling International, a €50,000 bespoke grant from the Watteau Group, finishing services worth €20,000 from Serge (Les Teintures de France), and fabrics worth 6,000 euros from Sfate et Combier and Guigou.
> Mention spéciale du jury: Awarded to Brais Albor Rodriguez (Spain) for the menswear collection Por mis santos cojones, produced with the support of le19M, Causse, L'Atelier des Matières, Supima, the Alliance for European Flax-Linen & Hemp, and Première Vision: Emmetex.
Prix le19M des Métiers d'art: Awarded to Dieter Vlasich Obermann (Mexico - Germany) for the unisex collection Tiliches, produced with the support of le19M, Maison Michel, L'Atelier des Matières, Supima, the Alliance for European Flax-Linen & Hemp, and Atelier Aymeric Le Deun.
> Prix Supima: Awarded to Xiao Xu (China) for the menswear collection Uncanny, produced with the support of le19M, Lesage, L'Atelier des Matières, Supima, Les Teintures de France, Première Vision: Emmetex, and Atelier Aymeric Le Deun.
> Prix L'Atelier des Matières: Awarded to Rachel Luurssen (Netherlands) for the unisex collection Pandora's box, the Pursuit of Perfection, produced with the support of le19M, Desrues, L'Atelier des Matières, Supima, and Les Teintures de France.
> Prix du public de la ville d'Hyères (Fashion): Awarded to Brais Albor Rodriguez (Spain) for Por mis santos cojones.
Photography Competition Winners
> Grand Prix du jury de la Photographie 7L: Awarded to Motoki Nakatani (Japan) for Dot field dot. The prize includes a co-published book by Éditions 7L, Atelier EXB, and villa Noailles, an exhibition during Paris Photo and PhotoSaintGermain at 7L, a 20,000 euro grant from CHANEL, and a one-year professional representation by the 8 Represent agency.
> Prix de la Photographie de Mode par Pull&Bear: Awarded to Xueling Chen (China) for Leaving the Garden. The prize includes a €20,000 cash grant, the production of a Pull&Bear campaign, multi-platform image rights, a flagship store showcase, a dedicated fanzine, and a solo exhibition at Villa Noailles.
> Prix de la Photographie American Vintage: Awarded to Valeria Sarto (Italy - USA). The grant consists of a fashion photoshoot order chosen by the jury from a selection of American Vintage pieces. Prix du public de la ville d'Hyères (Photography): Awarded to Julien Rahmani (France) for Soft Ball.
Accessories Competition Winners
> Grand Prix du Jury Accessoires: Awarded to Sassa Ann van Wyk (Austria) for Archive of motion. The prize includes a collaborative project with the Maisons d'art resident at le19M worth up to 20,000 euros.
> Prix du public de la ville d'Hyères (Accessories): Awarded to Matteo Artuso (Italy) for Whimsical Conviviality, produced with the support of Supima.
> Dotation AZ Academy: Awarded to Daniel Cheruzel (France) for Retourner la cornée, produced with the support of Première Vision: Tannerie Remy Carriat, Emmetex, Cuirs du futur, Bodin Joyeux, and Lampo.
Photo: Yui Chen - Grand Prix du Jury Mode
