GREAT BRITAIN / London: Helmut Lang's first store | Modem Mag

Shop opening

The label opened its doors on the 1st September 2011 in the heart of the trendy Notting Hill neighbourhood.

The Helmut Lang store's 75 square metres is the brand's only autonomous sales point in Europe, and the first in the United Kingdom. The interior marries natural and urban materials, raw and re-worked: steel, metal, concrete and wood.

Helmut Lang show on September 10th 2011 in New York.
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